20 creative Call to Action examples for email newsletter signups
Email marketing, even though it's one of the oldest digital marketing strategies is still very popular. It works. This versatile platform is used by businesses to nurture and generate leads, strengthen client relationships and build their audience. How do they get their email addresses? They want to know. It is a great way of collecting email addresses and building your email list by placing call to action buttons and phrases on your website. Here are 20 examples of call to actions for email signups that illustrate best practices.
Examples of call to action for email signups
We've now defined the call to actions and given some examples. To help you build your email list, we now need to show some examples of how to sign up for email. Side note: if you're looking for email newsletter ideas, head here.
1. Nuzzle
We couldn't resist including this adorable example because of the cute little guy in the call to action. We like the simple design and the appealing colors, despite the cuteness of these adorable dogs. Note: You don't have to use your dog to sign up for email. This image is relevant to Nuzzle, a dog collar company.
2. Canada's Business Development Bank
We love a few aspects of this email signup call-to-action. The red and all-caps "FREE" text informs the user about important information from the beginning. Although the description is brief, it will let you know what you are getting and how. BDC makes signing up less risky and more manageable by reassuring you can unsubscribe at anytime.
3. Cabot
While the previous call to action uses detail and design, this one uses more simplicity and exclusivity. "Become a Cabot Insider" is a call to action that appeals to our human desire to be part of something special. The short description lets users know exactly what to expect, and the green color of the subscribe button creates a welcoming and safe feel.
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4. Digital Trends
Digital Trends doesn't go into detail about the benefits you'll get by signing up. You will be able to see a summary of the Computing News if you visit their website. Instead of detail, they focus more on urgency with their "Don't Fall Behind" headline, as well as on asking for permission to send additional emails. The unique thing about this call-to-action example is that the "no” option is not an "X", but a longer, more human-sounding one.
5. Country Cooking
What we like about Country Cook's email signup call to action is its personalized language and attractive design. Fun words like "pop" or "gimme" add excitement and fun. The message below the actual button addresses some of the hesitations a user might have and adds a human element to this digital box. This digital box has a lot of exclamation points, which has both its pros and cons. The black color of field text distracts from the rest elements of the call to actions, which may or not be intentional.
6. DIY Website
This DIY site uses the same approach as Country Cook, creating the feel that a human is calling you to this action. In addition, the simplicity of the message, the use of bold font and contrasting colors, and the big white arrow makes this an eye-catching graphic.
7. SMS Global
This email signup call to action takes an effective approach of highlighting first the benefit to the reader ("Grow Your Knowledge"). Although it has a similar effect, the use of "Don’t fall behind" in #4 has a more negative connotation. This appeal to human desire to belong ("Join thousands"), and exclusivity ("Don't miss your chance!) is also reflected in the call to action. The use of the "now" button in the subscribe button creates urgency.
8. Investopedia
Investopedia, like Example #7, encourages readers to sign up by highlighting what benefits it will bring. The frequency of emails is also clarified, which reduces uncertainty. This call to action, like Digital Trends uses a more human-sounding phrase as the "no" option. This phrase, unlike Digital Trends is more humorous. This type of approach has its pros and cons as well, with regard to brand voice and user experience.
9. Printsome
Printsome's call to action is different than previous ones, as it also asks for the user’s name. In addition, it creates an incentive for signing up, with both an immediate and long-term offer. The subscribe button is bright, eye-catching and exudes urgency.
Remote. Remote.co
This call to action example is worth noting because it uses a large, attractive image and immediately conveys the purpose of signing up. The text below the headline draws attention by asking a question and clarifies the subscriber's email frequency.
11. Teddy Bear Club
This email signup call-to-action is unique because it begins with a question. A question can help you grab the attention of your reader. Although the description does not give any specific details about the information that the subscriber will receive, other than "open houses and more", it does offer the benefit of the reader being the first to learn. However, the actual button is somewhat confusing. The button's "Learn More" does not clarify whether the button will take the user to the next step in signing up, or if it will lead them to another page.
12. Crush Boutique
Crush Boutique's email signup calls to action are very appealing. Although "you" may not be as effective as your real name, the phrase "hey there" grabs your attention in an approachable way. Its simple, attractive design is also a plus. Its word, "Join", reassures users that they can click that button to complete the action of adding the item to their list. You have more options to exit. This can allow you to feel more in control and less restricted.
13. Popsugar
PopSugar's email signup action includes a few elements we haven’t seen in the previous examples. Regular Facebook users may prefer the "Signup With Facebook" option. It is quicker and takes fewer steps, but it can be more convenient. Popsugar is transparent about the action taken by the user. It also confirms that the action was performed. Popsugar can then email the user. However, including "agreeing to the Terms" could make the user feel more committed than they think and cause them to hesitate. It is best to include this at the bottom in small font if it is a legal requirement.
14. Living Social
Living Social, like Popsugar, also has a consent statement at the bottom in small font. We want to highlight the attractive and simple design of Living Social, the gift icon to show that readers will receive something, and the offer to encourage signups. It is not clear if this 80% refers only to one coupon or the average discount on items on their website.
15. 15.
Nav's call to action for their email news letter is a great example of concise copywriting. The call to action tells the user what the newsletter is worth and clarifies when the emails will be sent. You can see the example email with its clean, branded design to the right. This adds appeal.
16. 16.
Unreadit's approach is unique in that it doesn't just tell you what the newsletter provides, but why. You shouldn't just send work emails to start your week. The details you want to share with potential readers are then provided in bullet form. This includes past issues, date and time of emails sent, and the number of subscribers.
17. 17.
The Later newsletter follows the same approach as the one above, inviting visitors to join an existing community. It also gives them the chance to be the first to hear about new newsletters and details how often they arrive. Even better, on the right you see samples of emails that you would receive, which allows people to get a taste and intrigue their curiosity.
18. Austin Kleon
Austin's copywriting style is in line with his simple three-color branding. He tells you everything you need in just 19 words and gives you the chance to look through the archives to get more assurance. The author bio to the right can be used as a way to personalize and build rapport.
19. Data Viz
Data Viz makes a bold move by including their newsletter CTA at their website's end. This format shows confidence in their website's comprehensiveness and that their newsletter is an extension of the information that visitors have already seen. The "We" part of the title is also important.Never"Share your data" is concise and clear.
20. 20.
It's a good idea to start with a dog. Mel's Sandbox's email newsletter CTA is simple and concise, including the average word count per email. This can help more skimmers sign up.
Increase your email subscribers by putting better calls to action in your emails
You may have noticed some common themes and best practices in the call to action examples above, such as:
- Potential subscribers will feel less uncertain if they have a clear idea of what to expect.
- You can try different approaches: short and sweet, authoritative (slightly bold), casual, reassuring, casual.
- Include elements of urgency, excitement.
- Your copywriting should be human. People like to feel human.
These examples should give you some ideas and tips for improving your email signup copy, on your homepage or blog, or anywhere else that encourages interested readers to join your group.
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