If you are easing m-commerce through your mobile app, push notifications function to have users spending more time searching through it. They are notifications that show on clients' smartphones, usually mentioning limited-time sales, promotions, or launches.
These push notifications are found to increase app participation by 88%. They get disengaged back users, too, with 65% returning to an app within 30 days of the push notification.
Amazon, as an instance, utilizes push notifications to provide shipping information. It nudges users back toward its app to monitor shipping. (Once they are there, users will see a whole slew of personalized product recommendations continue the buy journey and enforce brand loyalty.)
While push notifications may be powerful, customer opinion toward them can quickly change. Nearly three-quarters of app users say push notifications feel spammy if they get too many. Another half tune out when they get push notifications with clickbait.
6. Create personalized shopping experiences on mobile
The mobile web is both a blessing and a curse for ecommerce merchants. Users have short attention spans and are easily distracted by text messages and social networking notifications--or anything funny thing that the barista just stated in their favourite coffee shop.
To stand out, create personalized user experiences that help keep their attention long enough to convert them into buyers.
On a mobile device, you want to help customers find just what they're seeking in only a couple moments --while using less property than on a desktop computer to make your sales pitch.
Personalizing product recommendations based on the traffic source of new visitors is a wise strategy.
If a user came on your site after a hunt for baseball equipment, think about moving product recommendations for baseball players greater above the fold to aid with product discovery that is applicable.
When people enter your URL directly or arrive at your website using a generic search, you may use Tinder-style product discovery widgets on your homepage to swiftly introduce users to favorite products.
Another simple, yet emotionally impactful way to personalize a user's experience on your website is by identifying their IP address to provide custom free shipping offers.
During their shoppers' mobile travel, Fashion Nova automatically updates the free shipping threshold dependent on the present cart value.
By way of instance, when a user adds items to their cart on your website, a message could dynamically adapt to reflect the worth of things relative to the free-shipping threshold.
If the first message shows"FREE SHIPPING to TORONTO using a $50 buy" and a user provides a $25 product to the cart, it is going to change to"YOU'RE $25 AWAY FROM FREE SHIPPING" to encourage users to purchase more.
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7. Leverage mobile chatbots
Emails are a tried and proven way to encourage clients, through reminders and special offers, to get the things they left behind in their checkout cart. However, chatbots are fast gaining ground in this area--either along with or instead of emails.
Chatbot use grew by 92 percent in 2019, which makes it the fastest-growing communication station. They are quickly becoming the first point of call for mobile shoppers, with 80 percent of clients who have used one reporting a positive experience.
In accordance with Finastra:
Chatbot integration in mobile banking apps are the dominant channel for chatbot-driven customer communications, accounting for 79 percent of successful connections in 2023"
"265 billion customer service requests are made each year, and it costs businesses a whopping $1.3 trillion to support them. Cost savings from using chatbots from the banking sector are estimated to reach $7.3bn worldwide by 2023."
Gymshark is 1 retailer using social networking chatbots throughout all phases of the mobile shopping experience. Its FB Messenger chatbot starts by asking customers what language they speak. The upcoming automated message returns a range of prompts--such as My purchase, Faulty Item, and Restocks--to provide customers real time responses to their query.
8. Prioritize mobile loading rates
While it is not the most exciting subject, decreasing a website's load rate matters for attracting, acquiring, and retaining clients.
Mobile design keeps the aesthetic of its desktop counterpart, but oftentimes, it fails to maximize off-the-shelf components that eat data. The result is a gorgeous experience that people cover in lengthy load times.
Some 61 percent of Google search results now come from a mobile device. Search engines are clocking on this and penalizing websites which don't deliver seamless mobile shopping adventures.
Google's change to mobile-first indexing, as an instance, requires the mobile experience of a website into account when determining where every page should rank--even when the searcher loads it onto a desktopcomputer.
We have written extensively about how to increase speed and website performance here on Shopify Plus, and it is no accident the very first step in that foundation manual reads:"Start by Testing Your Mobile Performance."
Google PageSpeed Insights is the perfect starting point. It will show average loading times across mobile devices, with recommendations for fixing them.
Merchant spotlight: Honey Birdette
Honey Birdette is a lingerie retailer located in Australia. When it replatformed into Shopify Plus, it doubled down on enhancing website performance and converting mobile visitors. It worked with Shopify Plus spouse The Working Party on its aims: to enhance mobile site speed, the checkout process, and search filtering.
After the overhaul, the huge majority (80 percent ) of Honey Birdette's clients now go to the website on a mobile device. An advancement in mobile loading times and general layout are credited with the uplift.
9. Construct an in-app loyalty program
Attempting to push installations for your mobile app? Loyalty programs are the second-most convincing reason to download a mobile app, beaten only by coupons or special deals.
Loyalty programs incentivized individuals for making repeat purchases. Most often, they are a points-style system, whereby clients accrue points on each purchase. Those points have monetary value and may be redeemed on future purchases.
But, app loyalty programs do not need to sacrifice profit margins. Fashion retailer In The Style often collaborates with influencers on product launches. Its app loyalty program centers around that: shoppers who have downloaded the app get to store the brand new collection an hour before they are added to the main site.
The best part? Purchasing a mobile app loyalty program pays dividends in the long run. After receiving a reward or incentive, customers are more inclined to discuss their experiences with friends, leave a positive review, and make a repeat purchase.
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10. Use augmented reality
Augmented reality (AR) has come a long way lately. What once felt like an expensive investment is now available to the majority of medium to large businesses.
1 technology advancing faster than many others is virtual fitting rooms. Shoppers can use their mobile devices to livestream their own body. Augmented reality places a 3D model within the live stream so shoppers can see exactly what the item looks like.
At the challenging times of COVID-19, where hygiene is a huge concern, customers will be less ready to try on goods, and that is where augmented reality can replicate experiences with no health consequences."
--Ji Hyuk Park, Nielsen Commercial pioneer in South Korea
Sephora's app, as an instance, has Virtual Artist. It uses facial recognition applications for customers to try on makeup at the comfort of their own homes.
Magnolia Market also uses Apple's ARKit technology. Customers pick the item of furniture they are considering purchasing and overlay the AR version of it in their own house. Not only is it more likely to fight high yield rates (because most happen because the item appears different in-person), but the immersive shopping experience makes m-commerce fun.
Merchant spotlight: Rebecca Minkoff
Forward-thinking fashion manufacturer Rebecca Minkoff utilizes"connected shops " to bridge the gap between online-to-offline (O2O) trade .
By using data-driven omnichannel touchpoints, like smart fitting rooms, clients can:
- Try on clothing in-store
- Add items to their virtual cart using their telephones
- Find sizes and versions (such as color) not accessible in-store
- Execute mixed physical-and-digital buys
Rebecca Minkoff additional AR-powered technology to every product page of its mobile website. It showed a possible client what the thing looks like in real life.
By harnessing the information collected within its smart shops, and linking it to additional customer apparatus and touchpoints, like its site, Minkoff increased earnings by 6--7x over the first five months of launch.
It also found that:
- Shoppers were 44 percent more likely to add a product to their cart after interacting with it in 3D
- Clients are 27 percent more likely to place an order after interacting with a product in 3D
- Visitors are 65 percent more likely to place an order after interacting with a product in AR
Do not forget about mobile availability
Many federal and state laws in North America and Europe have become sensitive to the needs of disabled citizens. Big enterprises and SMEs alike are confronting Americans with Disabilities Act (ADA) and Section 508 lawsuits--especially considering that 4.1 million at the US report difficulty using a telephone.
Shopify Plus Partner Something Digital advises that merchants take part in accessibility exercises to guarantee compliance--as well as prevent litigation--within the IT and advertising calendar.
Unfortunately, most the mobile web isn't built with accessibility in mind.
Many sites even prohibit users from taking advantage of their availability or personalization features of modern smartphones.
"Increasing a website's accessibility helps site visitors do what they came to perform. Things to check on mobile include ensuring text is big enough to read and buttons have sufficient space from other clickable products.
Check that important content is not only visible when a user hovers over an item, as users can not hover on mobile. Mobile use might be an indicator that a user is multitaskinglooking after a child, watching TV, etc.--or on the move. Available sites help all users complete tasks on a website, increasing the likelihood they will complete a purchase."
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--Dave Smyth of Scruples Studio
Shopify's Liquid template technology allows store owners to incorporate accessibility features straight from their store's back office.
According to some thing Digital, web developers can utilize Aria features to let browsing platforms understand that accessibility features are enabled on a website. These features can be added to plain HTML, which basically tells the platform:"If you're looking for where to begin with accessibility, here I am."
This goes a step beyond plain old semantic HTML, which describes the sort of content and details its purpose.
For screen readers, the most crucial element of website design is the ability to keep focus. When a link is clicked and displays a modal window, for example, the focus ought to be transferred to that modal.
Once dismissed, the focus should then be returned to the previous link or text area where it was stolen. Something Digital does not suggest removing modals altogether; rather, consider whether using them is necessary or common practice and approach them with accessibility in mind.
By substituting iconography with simple text directions, mobile users can benefit from the smaller page sizes. Additionally, by implementing shared keyboard navigation methods to menus, web crawlers like Google can understand and enhance navigation structures on your websites.
Another best practice is using browser plug-ins to check out designs that emulate common color blindness. With these plug-ins, it is possible to discover potential problems with conversion, like drawing attention to your requirements to action.
Start by performing a fast check of your website. There are many tools on the Internet to test easy ADA guidelines like font size and colours, including:
To get more information, you can read about the ADA Guidelines. After performing a fast self-assessment, reach out to a knowledgeable Shopify Plus Partner agency such as Something Digital to keep the dialogue about a UX audit and availability primer.
Examples of great mobile tradeEmma Bridgewater
British house and kitchen manufacturer Emma Bridgewater experienced the effect of going mobile.
Improving mobile experiences was one of its greatest priorities when re-platforming. It changed the design of mobile product pages and compact mobile checkouts.
The outcome? Emma Bridgewater saw a 32% growth in mobile users, contributing a 13% reduction in mobile revenue. Those changes result in a record-breaking #190,000 sales day immediately after migrating.
"It looks far better than our previous website did on mobile, and it works far better. It seems like we could do much more today and Shopify Plus can help us make it simpler." --Samantha Marsh, Ecommerce Manager, Emma Bridgewater
LOOKFANTASTIC
LOOKFANTASTIC is a beauty retailer that does not go the traditional route with its mobile app. David Gossage, SEO Manager, explains that"mobile visitors are usually higher up the conversion funnel. This means that they might convert , but they read more."
"Having a world of information at their fingertips, [shoppers] will research a product before purchasing it and will absorb the articles and might visit different websites to do so. Providing premium content within easy access from your mobile website or app won't only aid the consumer travel when making a purchase, but could also drive more traffic through organic search."
As a result of this, LOOKFANTASTIC utilizes its mobile app to supply exclusive digital content to its shoppers. Gossage reports this strategy keeps"users participated, even if they aren't currently shopping."
SHEIN
Quick fashion retailer SHEIN is at the hall of fame when it comes to m-commerce shopping apps.
The business has estimated revenues of over $10 billion. Part of its astonishing evaluation is its own mobile app, which overtook Amazon as the most-installed shopping app in the united states back in 2018. Its iOS app now has seven million monthly active users.
Shop
Shop offers express checkout choices for customers shopping on mobile.
Shoppers can use the electronic wallets--such as Apple Pay and PayPal--currently installed on their mobile phones. And, for people who don't use mobile wallets, the native checkout stores a customer's billing and payment information for one-click ordering.
The final result? An express mobile checkout that decides if a shopper will finish their purchase.
A summary of mobile commerce in 2021 and beyond
There is no doubt that mobile commerce is changing the way consumers shop. Both ecommerce and brick-and-mortar retailers can lean into the power of mobile shopping, offering mobile checkouts to people irrespective of where they shop and what they purchase.
Bear in mind that the success of mobile commerce lives and dies at the checkout. Boost the mobile experiences already happening by offering a variety of forms of mobile payment--such as in-app checkout, mobile wallets, and Shop. You'll soon begin to see the surge of mobile visitors (and clients ) on your website.
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