Have you ever thought about marketing your online products and services to the global market? According to emarketer.com, global B2C ecommerce sales will reach $1.5 trillion in 2014. This growth is being driven by emerging markets such as Brazil, India, China, and Russia. A storefront with international appeal can be key to increasing your company’s profitability. Consider these things:
- Multilingual capability
- Multiple currencies supported
- International payment gateway
- International orders require international shipping methods
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our products:
Multilingual
Your online store can be viewed in many languages, opening your website up to a new market. Google Translate is an option. However, it is also a good idea to have the native language template installed in your store. Customers can view your product or service in their preferred language and currency. Sites that added a second, third or fourth language and a currency option have seen an increase in conversion rates for international orders.
Payment gateways
International order conversions can be made easier by thinking about international payments gateways and alternative methods to process orders. Skrill, www.skrill.com/faq and 2CO (www.2checkout.com/faq) are two of the most well-known international payment processors that you can easily integrate into your online shop.
Shipping
When delivering orders internationally, shipping methods are also important. You may need to consider taxes, tariffs, import and export fees. Bongo, www.bongous.com is a solution to this problem. Bongo is an excellent service that allows US-based businesses to ship internationally to an address/location in the United States.
Marketing and SEO
If you are looking for customers beyond the U.S., marketing and SEO options should also be considered. Some products and services might be more suitable for international customers. To get the best international search results, it is important to include the appropriate key words and metadata on product and category pages. International customers may also be able to share their testimonials and provide reviews that can help increase order conversions.
Chat feature via live chat
When thinking about international customers, you need to consider other areas of your business. These include time differences and the ability to meet your customer's expectations. Your UK-based customers expect to be able reach you by telephone at 4 p.m. in London. A Live Chat feature could be a great solution for non-U.S. customers who wish to leave messages after business hours.
13 Online Marketing Tools Free
You might think that the best things in life come free. Although it's not always true, online marketing tools are available for retailers at no cost. They don't need to spend a lot to get great tools that will increase their productivity. Here are some free tools that can help you boost your online marketing efforts.
Research tools
1. Keyword Spy: keywordspy.com
Keyword Spy offers competitive intelligence and keyword research. While the paid version offers more information, the free version is sufficient for most research needs.
2. Spyfu: spyfu.com
Spyfu, another great tool for competitive intelligence, also offers data on competitor's PPC and SEO practices. This combination, along with the Keyword Spy tool for free, provides enough information to understand the activities of your competitors and estimate the cost of your online PPC efforts.
3. Google Display (Advertising) Planner: googledisplayplanner.com
The Display Planner offers a wealth information about which sites are best for your ads. You can enter keywords or audiences you wish to target, select your campaign targeting options, and click "get ads group ideas." This will return a targeted list of sites as well as other useful information to help you choose the right niche. Log in to your Google Adwords account, then click Tools > Display Planner.
Analytic Tools
4. Google Analytics: Google.com/analytics
Although there are many free website analytics tools, none compare to Google Analytics. Google Analytics is the best tool for any business, large or small, because it offers features comparable to 'paid for' services, and allows for easy integration with almost every web site.
SEO Tools
5. Moz: moz.com/tools
Moz offers paid and unpaid tools. The free suite can be accessed by clicking the link and scrolling down to the bottom. The Mozbar plugin and Open Site Explorer are particularly interesting in this collection of tools. Mozbar, a browser plugin that is available for Firefox and Google Chrome, offers real-time SEO analysis while browsing the web. You want to see what your competitors are doing to get to the top of search results. Mozbar is a great tool to see what your competitor is doing. Open Site Explorer allows you to compare backlink data with your competitors in order to target link building. It also provides reports on social activity, link anchor text, and report on social activity.
6. Internetmarketingninjas.com/seotools/free optimization - On Page Optimization Tool
Internet Marketing Ninjas created this tool to help you understand and improve your site's SEO. You will get information on the most important elements that affect SEO such as meta data, keyword density, count, and internal and external links.
7. Quicksprout: quicksprout.com
This tool does more than just report on a website's SEO status. Quicksprout will analyze one site, or you can add three more sites to compare. You will receive screenshots, recommendations and speed tests, as well as social media impacts, speed tests, and other information. The site is scored and then suggestions are made for correcting problems.
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Email Marketing Tools
8. Mailchimp: mailchimp.com
It is essential to keep in touch with customers to increase repeat sales and engagement. Mailchimp is an excellent online marketing tool for businesses. Subscribers with less than 2000 subscribers can send up 12,000 emails each month completely free.
Social Media Management Tools
9. Hootsuite: www.hootsuite.com
This is the best social media management software available. You can manage multiple social media accounts (including Facebook, Twitter and Google +), with the free version. You can monitor posts and reply with just one click. You can even pre-schedule posts for a particular date and time with the built-in scheduler. This can be used to coordinate with marketing efforts, or to schedule posts when you are on vacation.
10. Likealyzer: http://likealyzer.com/facebook/
Likealyzer offers feedback and recommendations on a company’s Facebook presence. You can find information about pages, posts, engagement, growth rate and even posts that are unanswered and require action.
11. Social Mention: socialmention.com
Social Mention allows you to track the daily mentions of brands or topics across the Internet. The tool not only tracks that information but also gives some details about the sentiment towards the topic/brand and the origin of comments.
Reputation Management Tools
12. Google Alerts: Google.com/alerts (monitor competitors and your brand).
This handy tool is an old and trusted one. It allows users to set triggers that will send them email alerts whenever items of interest are mentioned online. It is used primarily for brand reputation management, where users enter variations of their products and brands as triggers. However, it can also be used to spy on competitors. You can enter the brand/product of a competitor and see what alerts are sent when they are mentioned online. This is a great way to manage brand reputation online. It allows you to take action as a thank you or to mitigate negative publicity that might otherwise go unnoticed.
13. Gofishdigital.com/complaint/Search All Complaint Sites At Once
This handy tool allows you to search up to 40 of the most popular complaint sites. It doesn't have to be cheap.
Although this is only a small selection of the many available, these tools provide valuable information comparable to paid tools but at no cost. These tools are worth a try before you go to pay for anything similar. You may be surprised at the amount of information available without having to open your wallet.
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