You have overcome the problem of getting people to visit your eCommerce store. Congratulations! This is a huge step in the right direction. What if site visitors don't make any purchases?
It doesn't matter how your site traffic looks without sales. Your business's revenue is what keeps it going.
How can you convince more people to buy your products?
Let's suppose you sell organic skincare. Your website is visited by someone looking for a moisturizer that can help with dry skin. They then have to finish cooking dinner and the oven timer goes off. They might want to check out other brands before they make a final decision. They might add a product and then get confused by the shipping cost. They leave the store without buying anything.
This is very common. In fact, 98% will not purchase from your site their first time. They were still interested, and that's what matters! If you want to sell (and we all do), then this is what you need. You must get in front people multiple times.
It helps you to make more sales by following up with people who have expressed an interest in your products. Why? Because they are more likely to purchase your product than someone who has just seen it for the first time.
Repeat customers are the same. It is easier to get someone to buy your product again if you provide high-quality products and excellent customer service than it is to get them to purchase it first.
Five Tools to Reduce Cart Abandonment, Increase Customer Loyalty
WooCommerce wants to make it easy for you to follow up. We have created some amazing tools to help you keep in touch with your customers and increase sales. It might be worthwhile to learn more about specific strategies that can increase abandoned cart recovery rates.
Mailchimp to WooCommerce
Email is one of the best ways to keep in touch with site visitors. You can easily integrate email marketing into your eCommerce store with our Mailchimp extension.
After you have installed the plugin and connected it to your Mailchimp account your customer data will automatically be synchronized with your email lists. This will enable you to do many things:
1. Email abandoned cart emails. These emails are extremely powerful! These emails are incredibly powerful!
Let's return to the earlier scenario. Let's say your customer decided not to buy your skincare products due to high shipping costs. What if she gets an email with a coupon for free shipping a few hours later? It would be easy to purchase your product!
Mailchimp allows you to set up automated emails that will send an abandoned cart email one, six, and 24 hours after your customer leaves your website. You can personalize your email to match your brand. It can include a coupon code or a discount on shipping, or just remind you to checkout.
2. Send product recommendations. WooCommerce integration is a great way to do this. Mailchimp uses your store data to make recommendations for your customers based upon what they have purchased in the past.
Are you selling online courses? You can send recommendations to customers who have taken the previous course. Maybe you also offer seasonal nut mixtures. You can easily send emails based upon when customers are most likely repurchase your products from your store.
3. You can send customized emails to specific audience segments. Mailchimp automatically creates segments using your store data based on actions taken by site visitors.
These are just a few examples:
- Potential customers
- Recent customers
- Customers who are first-time
- Customers who return repeatedly
- Customers who have been slapped
Segments can also be created based upon gender, age, amount spent, product type, and other factors. You can then send email campaigns that offer coupons or discounts to specific segments of your audience.
If you are a clothing seller, you could send 20% off a coupon to women on your mailing list. You can also offer free shipping to customers who have bought more than a certain amount. There are many options, no matter if you're trying to reach out to new customers or encourage repeat purchases.
Cart Reports
1. Cart Table View. View data about each cart. This includes whether it has been abandoned, when they last visited your site, what products they had in their cart and their name (if an account is already created). You can also email customers with a reminder or coupon.
This is how it helps you. This helps you track abandoned cart conversions, products customers frequently leave in carts, and who your loyal customers are, even if you use another method to send abandoned cart emails.
2. Reports. Visual reports (graphs, charts) showing data from your store. You can toggle between different dates to get a better understanding of customer activity and trends. To see the impact of different factors, such as time periods, you can view data at a finer level.
This information will allow you to determine if your sales and promotions are successful, what products you may need to modify (price, descriptions, photos etc.). You should target specific times of the day to increase site traffic and convert more visitors.
Cart Reports can be used in conjunction with other marketing strategies to determine the best ways to reduce cart abandonment for your audience.
Facebook for WooCommerce
Once you have installed the Facebook pixel, your customers can be tracked whenever they visit your site. You can then create a Facebook advertisement that only targets people who have visited your website before or customers who visited specific pages (such as your Cart or Checkout pages). You can create ads that offer a coupon code or advertise a sale to target specific pain points, such as shipping concerns, pricing concerns and quality concerns.
Another great way to spend your advertising budget to reach the people most likely to convert is by using this opportunity. Facebook users spend on average 35 minutes per day on the site, so it's the ideal place to reach your target audience.
Facebook Messenger integration is another powerful feature of the Facebook Extension for WooCommerce. This allows customers to chat on your website with ease. It syncs to Facebook so that any chats you have with customers on Facebook will automatically load on your site. Or, a conversation you started on your website can be continued on Facebook after the customer leaves your site. This allows customers to ask questions or convert, and it also makes it easy to overcome objections and give the information they need to purchase.
Follow Ups
It takes effort to build customer loyalty. When you are busy running an eCommerce store (marketing and product development, fulfillment, accounting, the list goes on), it can be easy to forget about it. The Follow Ups extension allows you to nurture your existing customers and increase product sales.
You can use multiple marketing channels (email, social media, etc.) to create sophisticated drip campaigns that reach customers. It's as easy as creating a WordPress blog post to create an email. However, you can use the built-in responsive templates or create your own. Other great features for customer loyalty include:
- You can send emails to specific segments of your customer base. This extension allows you to select a segment based upon customer actions. For example, customers who have purchased specific products or categories of products, booked events, and so on. Contact them. You can send a thank you note, holiday message or sales notification to keep you in their thoughts and make them feel good about you.
- Find out more about your audience. Knowing your audience is crucial to keep them happy, engaged, and interested. You can use the Follow-Ups reporting tools to see the customer's purchases, open emails, and click on links. You can also set reminders for them to follow up.
- Send personalized coupons Coupons are a favorite of shoppers! Psychology Today reports that shoppers love coupons! Imagine how incentive-rich coupons could be if they were tailored to your customers' needs. You can get all the data you need using the reporting tools offered by Follow-Ups or any of the other plugins. If you notice that your customer purchases the same dog treats bag every time, you can create a coupon for 10% off these treats. This is a great way to keep your customer happy.
It is critical to have a strategy to keep customers coming back, as increasing customer retention by 5 percent can increase profits by 25 to 95 percent. Choose a tool that is easy to integrate into your WooCommerce shop.
WooCommerce Rewards and Points
Learn more:
How do you reward loyal customers? Allow them to earn points that they can use for future discounts. These types of incentives are used by many major companies, including Starbucks, Sephora and J Crew. They keep customers coming back.
WooCommerce Rewards lets you set up a points program that is as complicated (or as simple!) as you like. You can make it as complex or simple as you like. You have the option to choose how many points every dollar spent in your store is worth, and what value each point has when it comes to discounts.
You can also earn points for other than purchases. You can also reward customers for creating an account or writing product reviews. This keeps customers interested.
When setting up rewards and points, it is important that customers are aware of the points they have earned and how they can be redeemed in the future. Why? They may not remember (or know!) They may forget (or not know!) that they are earning points. This reduces their likelihood of returning to use the points. It's all about fear of missing out (FOMO). Customers will continue to shop at your store as they don't want their points to be lost. WooCommerce Rewards allows you to set up custom messages to display on products, cart pages and checkout pages. This will notify customers about the points that they have earned.
Connect with Customers
These tools can be very useful and help decrease cart abandonment, customer loyalty, and increase sales. However, it is important to get to know your customers. What do they want, how do they spend their time and what are their problems? It's important to take the time to get to know your customers and offer high-quality, effective solutions to their problems. This is the best way to increase sales and keep customers coming back for more.
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