Why you can't wait to create urgency in your marketing

on

 

Urgency sells.

People purchase with emotion, and justify their purchases using logic. Urgency delivers both. It is a powerful emotional trigger that makes you want to grab the deal and provides the logic to say, "I must decide soon if this deal is for me."

Another explanation for urgency's success is offered by scientific studies. Researchers found that urgency can help people prioritize their tasks so strongly that people will choose to pursue less important tasks over more important ones.

Your product might not be the most important thing in someone's life. However, urgency can help you make your product feel and act like it is.

We'll be discussing three aspects of creating urgency for your marketing in this article:

  1. Marketing urgency:
  2. Pro tips to help you manage your urgency
  3. Justifications for urgency

Marketing types of urgency

Time-based deadlines

The deal ends on this date. The sale ends. Prices go back up. The VIP club is closed.

This is the most common form of urgency used in marketing. It's highly effective when used correctly.

Limited quantity

The deal ends once the product has been sold out. Get your copy now! Only 845 copies left.

You can make a situation where there is a shortage of people, and use that to your advantage. This is a common tactic used by coaching and membership groups. They use it all the time to create urgency with statements such as "We can only accept 10 new members."

Retired

It is a good idea to use urgency when a product or service is about to be discontinued. Use the situation to create urgency for customers and leads when something is ending.

Red tag sales

This in-store marketing approach fits within the gamification category of marketing. Customers can hunt for deals. This can also be used online. For example, only products with stars next them will be discounted. These are usually combined with a time limit, such as a flash sale for a day.

Urgency: 'First 100'

You can also offer a special deal for the first buyers, despite the limitations on quantity. This motivates people to act quickly, as other people might be able to get there first. You might use this phrase in your marketing: "We can only afford 53 of these at this price, so don’t delay to make your decision."

Learn more: 

Limited quantities of free gifts available

This is an extension of the limited quantity version of urgency. Limit the number of free gifts you offer when you pair a purchase with a gift. This will allow you to sell the main item even if the gift has been taken. If the gift is attractive enough to be desired by its own, then you can motivate buyers to buy it.

Peer pressure urgency

People are more likely to take action when they see others doing it. Sites feature notifications whenever someone makes a purchase. These people are buying -- why wait?

Many of these strategies can be used with the WooCommerce extension. You can, for example, display your urgency marketing at up to nine places on your product pages.

Pro tips to help you manage your urgency

1. It's not necessary to bury it

This is what you will see on printed coupons, emails, landing pages, and printed offers. A small phrase at the bottom of the page, in tiny print, indicates the date that the offer will expire.

This is not a sign of urgency. This is to placate lawyers in case they have any complaints. Both of these can be achieved by making the cut-off date prominent and visible.

2. In your marketing copy, feature urgency

If urgency is your primary selling point, place it in the headline. You can also use subheadings or other prominent text. It should be placed near the call-to-action. You can also use a call-outbox. Use different fonts and colors with taste

It is important that everyone sees it. It should be difficult to miss. It's not enough to say it once.

3. Use a countdown clock

Countdowns are a great way to meet time-based deadlines. The clock is literally ticking down until the deal expires. It's an impressive visual. The same power is available as long as you are able to update stock quantities regularly. The Sales Triggers extension automatically updates countdowns as well as low-stock notifications.

4. Reminder texts and emails sent as the deadline approaches

It is possible to send short reminders. This is why text messages work just as well as email. You should consider doing both if you can.

There are only five hours remaining. Only 12 spots left. Only 11 spots remain.

This is the language you should use.

5. Posts on social media

Post updates frequently about the deadline. This is useful for nonprofits who have a fundraising goal. They can post updates as they reach their $50,000 goal, increasing the excitement and frequency of the posts.

Use a reason to increase urgency in your marketing

Pick a date that is not already available. Limit your supplies. It's easy to see the flaws in that. It's similar to the "forever sale", which some stores use. If it's always on offer, it's never for sale. It's not the price.

These are just a few reasons why you should be elated:

  • Your capacity is limited This is great for coaching, B2B and other service niches. Only a limited number of customers can be handled.
  • Your product has run out. Season is changing. The demand was higher than anticipated. Inform customers about what's going on.
  • Your expiration date is near. You have perishable goods and you need to get rid of them before they go to waste.
  • There is a natural deadline . Certain deadlines happen naturally. Valentine's Day is the last day to buy gifts. When school starts, it begins. The good weather does not last forever. Events take place on certain dates.

People will give you the benefit-of-the-doubt if your reasoning is clear and convincing.

Comments

Post a Comment