Selling to existing customers is much easier than selling to new customers. However, many online shops spend the majority of their marketing dollars on winning new customers. The best strategy to increase your revenue is to build customer loyalty among those who have purchased from you. Let's look at ten effective ways to achieve this.
1. Items delivered on time and in good conditions
Although it seems easy, this is where loyalty starts: by consistently meeting the most basic expectations of customer service. They expect that when they order something from you, it will arrive within a reasonable time frame and in good condition.
Your fulfillment system is not up to par and customers complain about delays and damaged merchandise. It's your job to fix these issues so that they have the experience they want.
2. Delivery services by Amplify include customer service
After the customer has received what they ordered, they need to feel valued, appreciated, and served. Maybe even a little bit spoilt. You should make them feel great for buying your product.
It all starts with a simple thank-you. To ensure that the customer is satisfied, you can include a thank-you call in your standard delivery process if you are selling a high-value item. You can also personalize smaller items. A handwritten note is best depending on the product you are selling, but a sticker or label on your invoice or package can be a great alternative.
Include instructions for assembling and using your product. Also, provide multiple contact information for customer service so that customers don't have the hassle of finding a way to reach you. Make sure you get a response. Customers who are left on hold for more than 45 minutes or do not receive an email acknowledgment within a few minutes can easily decide to move their business elsewhere.
3. Surprise and delight
You don't need to use bubble wrap and brown boxes for your package. It might be worth spending a bit more on unique or striking packaging. You can surprise your recipient with a gift.
You can encourage customer loyalty, repeat purchase, and referrals by making the gift brandable and something that they are likely to see often: coasters and stickers, keychains and keychains. This resource is a great source of other memorable gift ideas.
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4. Keep following up immediately
Each customer should be sent an automatic thank-you or welcome email right after they have purchased. These emails can contain special coupons for new customers, free gifts with a second order, or suggestions about products that might interest them.
AutomateWoo integrates with WooCommerce and allows you to include product suggestions in your emails. This is a great way to reach customers at the most exciting times for your product.
Search our extension directory for more WooCommerce email marketing tools.
5. Keep in touch
Many customers won't buy anything else after they have made a purchase. They might feel different a few months later, but only if you are still there.
Send consistent emails to customers once you have their contact information. This study examined email frequency and how it relates to sales. Companies that sent only one email per month received 7.47 orders. Average 18.59 orders were received by companies that sent between 10 and 19 emails per month. This is about 250% more orders and far more emails.
This is why it happens. Because very few people open every email they receive. You might send 10 emails per month and the recipient may open one or two of them, giving you two to three opportunities to sell. You have zero chance of making a sale if you only send one email per month.
An email marketing tool such as AutomateWoo can be integrated with your online shop so that you can keep in touch with both existing and past customers.
6. Not just selling products, but delivering value
What should you include in these emails? Is it realistic to expect you to create new coupons and offers at least three times per week? No.
You can send the same offer multiple times and present it in different ways. You can send separate emails to:
- Announce the sale date and time.
- Add value to the sale
- Customers should be reminded of the products that were sold.
- Alert people when the deadline is near.
This is four emails. These emails can be spread over two weeks to create a complete marketing campaign.
Even more important, make sure you deliver value with every email. This is possible:
- Share tips and tricks that are pertinent to your customers.
- Answer common questions.
- Offer resources for free
- Send links to blog posts.
- Tell your customers about complementary businesses by partnering with them. You could either do the same thing for the other business or share the profits.
7. Social media can be used to keep you top of mind
For a smaller audience, social media can accomplish many of the same goals that email. Similar content can be posted to emails, including sales tips, answers, resources and blog posts. WooCommerce has extensions that allow you to integrate your store with Pinterest and Instagram. View all social media extensions.
8. Use a points-and-rewards system
Customers can earn points by signing up for your email list, purchasing, liking or sharing posts, leaving reviews, and sending referrals. There are many opportunities for creativity. Customers can stay engaged and use their points for discounts and other deals.
You can set up and manage customer rewards systems with the Rewards and Points extension. You can even give points to customers for past purchases so that existing customers get rewards they can use to purchase more products.
9. Google Ads allows you to retarget users
Retargeting allows you to only show ads to people who have visited your website in the past. These ads are more targeted and focus on people who already have shown interest in your company.
Retargeting works well for visitors who don't purchase from your website. It also works well on customers who have been there before. This is another way to keep them in your thoughts.
You can set up retargeting ads using the Google Ads For WooCommerce extension.
10. Create content that they won't forget
Content marketing is most effective when it solves problems and answers questions. This is why blogs are so great. WooCommerce's seamless integration with WordPress was designed for bloggers.
You can only publish four blog posts per month, one per week. This will give you a variety of valuable resources that you can share with your customers on every social media platform. This will keep you top of mind and encourage repeat purchases. It will also increase referrals.
Start building customer loyalty
While it's great to search for new customers, don't forget those who have already bought from you. These customers are the most likely to buy again so focusing on them will help you increase your revenue.
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