It's a huge accomplishment to build an email list. If you already have an email list that is growing , you are already winning . You can also monetize it.

These tips will help you convert email subscribers to paying customers. Get started now!

1. Get started with a high quality welcome email

Imagine that you are matched with someone on a dating website and you initiate communication. However, you get silence for two weeks.

This relationship is unlikely to end.

Good communication is key to any relationship, including one between a customer or a business. A first email to a subscriber should offer more than a discount for a first purchase. The email should make the subscriber feel that they made the right decision by signing up for your email list.

Passionately communicate your passion for your company and the problems it solves. Keep your promises about what's next. Discuss your service, how easy you can reach you, and other aspects that make your company an enjoyable place to do business.

Include something other than a sale offer. This could be a blog post, video or compelling graphic that contains useful information about your company. A welcome series can be made up of 3 to 5 emails. This will ensure that your first communication with a subscriber is not dependent on one email.

2. Always email

Your email list is worthless if your subscribers forget you.

Emailing is important. A minimum of once per week for most businesses. Keep your subscribers in mind!

Do not worry about people quitting. If they do unsubscribe, it's usually because they don't find your business relevant anymore. It is not solving their problems. For example, a parent with toddlers may not feel the need to be on an email list for parents who are new parents.

3. Varietate your calls to action

Emails should be sent frequently, but not repetitive. Each email should be about one thing but not all the time. You increase the risk of your email being ignored if you keep selling your subscribers every day.

You can treat your communication with subscribers as a dynamic partnership by using multiple calls to action (CTAs). There are many CTAs available. Some examples include:

This video is available.
This article is for you.
This survey is available.
This infographic is available.
This testimonial is available.
This new product is available for purchase
Register to become a member
Use your discount code.

As you can see, CTAs should be varied in media. You shouldn't limit your emails to text. Do not use a photo for every email. You can change it!

To convert subscribers into buyers, you need to engage with them for a long time. The best way to do this is to be creative.

Learn more:

4. Use coupon codes and discounts to send

A proven strategy is to offer discounts to first-time customers. Even if they haven't purchased yet, subscribers have signed up for your email list. This means that you have something they are interested in. Offer them a discount for their first time. You increase your chances of them accepting a discount each time.

Many businesses who use email marketing regularly can relate to subscribers who purchased nothing for a year and then made a purchase. Sometimes it's a huge one. Persistence pays off.

5. Exclusive Sales Opportunities

They can come in many forms.

Try a new product first.
Register for an exclusive email-only offer
If you are one of the 100 first buyers, you will receive a gift for free.
Sign up for our VIP Club to receive your first two months absolutely free.

You can offer a steady stream special offers and your subscribers will be open to them. A reason to purchase is feeling special. Sometimes, it's more important than the price. You should also consider going beyond coupons and discounts. Make personalized offers through email with AutomateWoo .

6. Include deadlines

Another proven tactic to motivate people is the use of deadlines. Knowing when an offer expires will encourage them to act. You should make deadlines easy to locate. They should be at the top of your email, in large font and perhaps in bright colors that are different from the rest.

You can also use deadlines to remind people to email them when expiry dates are near. You must urge people to take action now or they will miss out.

7. Use testimonials

By introducing customers who are satisfied with your product, you can convince subscribers to buy it. Because they are more credible, video testimonials are the best. Any testimonial, such as a review or quote, is better than none.

Testimonials can also communicate a sense of community. You can amplify that if it is appropriate for your business.

8. Delivering valuable content solves problems

It's not the same thing asking people for money as offering them content that will help them solve a problem or get something they need. That's exceptional marketing work if you send out ten emails per year and fill eight with useful information.

Why? Because your business is showing that you care about your customers' lives. They don't just want their money. You want them to feel happier, healthier and less stressed.

Ask yourself what your customers want and what you can offer them. A yard maintenance company might send out email tips on how to make a beautiful flower garden. Although the company does not sell flowers directly, many customers might already own a garden or wish to start one. People who have a flower garden may eventually need to maintain it.

9. Give yourself some personality

This tip is perhaps the most important. Email marketing is essentially the same. Enjoy a 30% Discount Clearance Sale! Clearance Sale! Clearance Sale!

Imagine instead sending an email telling a humorous story about a bad customer service experience. This will reinforce your commitment to customer satisfaction within your business.

Be comfortable with your boundaries. Talk about what is important to you. Humor is a great way to be funny Be vulnerable. Tell jokes.

This is why it's so important. Because people trust businesses they like and trust.

This can be summed up in another way: Businesses that are human-friendly attract people.

Your perfect customer base is your email list

Online businesses' most valuable assets are their email subscribers. They are eager to hear about you and express an interest in what you have to offer. To serve them with valuable, useful, and interesting content, it's worth trying to put your best foot forward. If done right, it can help you grow your customer base and turn subscribers into buyers.

It doesn't take long to create effective email campaigns. AutomateWoo, EmailPoet, are two trusted WooCommerce tools that will help you create attractive, clear and easy-to-send emails. Automation allows you to send emails at any time, regardless of their location, order history or previous actions.

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How to turn email subscribers into customers