How to advertise your products on Google for free during COVID-19

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Shipping companies around the globe are still in business, even though people are shopping online more often than ever before. Your business can survive and thrive if you are able to safely ship and deliver products or services remotely.

Google will give away $340 million worth of Google Ads credits for small businesses who have used their platform since its inception in 2019. The credits can be redeemed anytime between now and 2020, and used for any type of ad -- search, display and YouTube.

Find answers to frequently-asked questions here, and check your Google Ads Account to get more details.

Shops in the U.S. now have the ability to list products on Google Shopping, which is free!

What your business should do

Connect creatively with customers who are dealing with COVID-19. This will allow you to maximize the potential of your ads. Which problems can you solve for them?

  • People feel trapped in their homes. Is your product designed to combat boredom or keep people mentally and physically active?
  • Many parents look after their children all day. Are you able to offer entertainment or educational activities?
  • Many have lost their jobs. Are you able to make it possible for them to earn money online? Or provide training that will help them plan for the future.
  • Some people are starting to work from home. This transition can be made easier by you.
  • Many people have less patience, stress, uncertainty and more stress. How can you support them?

This is not an exhaustive list. If you take a step back and think about the challenges your customers are facing, you can find ways to help them. (Hint: Think about the challenges you are facing! There are three strategies you can consider:

1. Create new products, services or customer service methods

It may be necessary to replace lost products with more relevant items, or to keep customers connected remotely. You may also want to personalize your customer relationships by making more phone calls, live chats and social media interactions.

It is important to keep in touch with leads and customers. You can meet their needs by offering new products and services, upgraded customer service, or all three.

Learn more: 

2. Use WooCommerce extensions to get the most out of Google's free advertising credits

Google's $340 million donation in ad credits could go a long ways in keeping customers in mind. You don't need to be physically distant, even though it is necessary. While you want to be there for customers and show that you are available to help them through the crisis, you don't want the impression that your goal is to profit from the crisis.

First, check whether you are eligible for the ads credits.

These terms are from Google.

Globally, small and medium-sized businesses have used Google Ads accounts in ten of the twelve months of 2019, as well as in January and/or Februar 2019. Customers who advertise directly with us, or through a partner are eligible. They must also adhere to our advertising policies.

You can get free advertising credits! Use Google Ads to create a landing page that contains coronavirus-related products, offers, and then send people to it. You can also use search ads to get those products at the top of search results when someone is searching for them.

WooCommerce offers many extensions that will allow you to use Google Shopping and Google Ads more efficiently without spending too much time.

1. Google Ads For WooCommerce lets you market your products efficiently on Google, Google Shopping and YouTube. You can run ad campaigns with no need to manually enter product information or manage technical details. Extension syncs with your inventory and updates your ads automatically as you make changes.

2. Google Product feed assists with Google Shopping by synchronizing your WooCommerce inventory and your Google Shopping account. Google Shopping ads are product images that have prices and appear above search results. These ads are more popular than text-based ads and usually get more clicks. This extension lets you create a real-time feed that will provide product information to Google Merchant Center.

Google Shopping is more difficult to set up and maintain, but it can be extremely powerful for your company. You can read How to Reach More Customers Using Google Shopping.

3. Modify your offers

Your business should update your offers during the coronavirus pandemic. You can take advantage of this time to get special markdowns, limited-time deals, free shipping and other money-saving opportunities. You can add new products to your existing products and create unique'stay at-home' bundles. To reach a wider customer base, partner with other businesses. To create a family package for game night, a board-game seller might partner with an online dessert business.

This is not about staying in business, although that's certainly a priority. It's about showing people that you care. Because you are facing the same hardships as them, your business understands their situation and wants to help. Your business will succeed if your customers succeed. Make it easy for them to succeed, and they will remember you well after the crisis is over.

Keep your head up, be strong and creative. Your business can weather any storm with the help of WooCommerce and your local community. You also get free Google Ad Credits.


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