Top 25 Expert Tips for Getting Clients in Real Estate
A real estate company's lifeblood is its clients. To ensure your success, it's crucial to generate enough leads and expand your circle of influence. Experts shared their top tips for getting clients in real estate. These include everything from better use of open houses to finding new customers online.
Here are 25 top tips for getting real estate clients.
1. Create strong web content
Daniela Andreevska, Content Marketing Director, Mashvisor
Internet is a powerful tool that can be used to your advantage. As a real-estate agent, you can create your website or use the agency's website to create strong web content. Find out the keywords clients use to search online for agents or properties in your area and include them in your web content. Writing blogs is one of the most effective ways to create content. With minimal effort, you can generate leads via internet searches.
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Steve Novak, Co-founder, Walden Novak
Online presence and digital media are the future for generating real estate clients. Cold calling expired listings is passé. Clients today want to do their research on you and find out what you can offer them before they contact you. It is essential to have a strong online presence so clients can find your services. Client testimonials are also important.
3. To generate leads, use webinars
Chad Peevy is the founder and CEO of The Agent School.
Webinars have become the new open house. Webinars can be a great way to leverage your business. You can make an appointment with a buyer, or sell a product while the webinar generates leads for you. You can also have multiple webinars running simultaneously. A recorded webinar can be made using tools such as EverWebinar and distributed to multiple clients and neighborhoods.
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Christopher Krogmeier is a Broker & Owner of Lake Country Home Realty
A website built with an IDX feed and boost from Google AdWords is one of the best ways to find real estate clients. This is a great way for you to meet new clients and allows you to showcase your listings. This website pulls listings from multiple listing services (MLS) and displays them in a search-friendly way. You can monitor what people are searching for and suggest similar properties. Your website allows you to push a listing to a lead if it meets their home search criteria.
5. Use a CRM to Close on Potential Clients
Troyauna Williams Williams-Boyd Fit Small Business
Once you have received the contact information of a potential client, make sure that it is properly stored and followed up on to close the sale. A CRM such as Realvolve can be used to track contact information and manage everything, from the most basic systems to complex, conditional-based workflows. This will make your brokerage or personal practice more efficient and productive. It can be easily integrated with your email, Twitter, or Facebook so you stay connected and in control. You can even use it to communicate dynamically with your clients and team members .
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Shawn Kunkler, Real Estate Agent, Paragon Real Estate Group
Open houses are a great way to find real estate clients. Open houses are the best way to find predisposed buyers every week. Neighbors always check to see how local real estate is compared to their house. They may be able to refer someone who might be interested in buying property in the area.
7. Volunteer in your local community
Jamie Klingman, Realtor & Owner, Boutique Realty Florida
Volunteering in your community is a great way to do this. It's a win-win situation that generates clients in real estate. You can do good in your community and meet people you trust. These people may also be the ones who will trust you with the most important financial decisions of their lives. This is a more reliable and stable source of referrals, and it is often ongoing.
8. Tell your family and friends that you are in the real estate industry
Dan Spransy is a Broker & Owner of Realty Executives Cooper Spransy
Your closest source of business will be your family and friends when you're just starting out. Statistics show that around 14 percent of the population move each year. If you have 100-200 contacts on your phone, that would mean 15-30 of them will be moving this year. Focusing on your contacts and letting them know you are in real estate will help you get more leads and achieve successful outcomes. Just think about all the small talk you make while waiting for your children to come home from after-school activities.
9. Get involved in charitable causes
Justin Moundas, Real Estate Agent, Douglas Elliman Real Estate
Real estate is a dynamic business that faces many disruptors in its marketing and distribution channels. Real estate is still a people-oriented business, despite the technology's constant intrusion. Get involved in charitable causes. After closing, you can donate a percentage of the profits to charity of your clients' choice. You may gain new clients by offering this initiative, as many people are passionate about charitable causes.
10. Use high-quality photos to promote your properties
Ann Young, Blogger, FixThePhoto
You can increase your sales by taking attractive photos of your property that complement your real-estate listing. The options are endless. You can either hire a professional photographer, or you can take them yourself. However, make sure to have a quality DSLR [digital single lens reflex] camera as well as a tripod. Online photo editing services are also available for real estate photos. These will enhance your photos and remove any background clutter to make them more appealing to potential clients.
11. Post Real Estate Updates on Social Media
Shelton Wilder, Real Estate Agent, Shelton Wilder Estates
Invest in growing your social media accounts like Instagram and Facebook. Show others that you are always working in real estate. Promote yourself, show off all your achievements, and share what you are doing. Get in touch with photographers and videographers who can create your social media content. Consistent posts and high-quality content can help you grow your social media following. You may even be able to convert these followers into clients.
12. Participate in Online Public Relations
Bruce Ailion Realtor & Attorney, RE/MAX Town and Country
Participate in online PR and get quoted on various websites and blogs about real estate. There is a high chance that a potential client will contact you after reading your helpful comments and contributions to articles or blogs.
13. Promote Consistent Niche Branding
Sep Niakan, Owner & Broker HB Roswell Realty
Agents tend to focus on "one-and done" approaches that are short-term. If you are focused on branding yourself and a specific property type or neighborhood, you will be able to generate ongoing leads through your cumulative efforts. For example, create a neighborhood-specific website, with neighborhood history, local events, key phone numbers, real estate stats, blogs sharing your experiences and, but not necessarily, real estate listings. Mailers and emails can be sent to those who are interested in the area.
14. To generate real estate clients, use Facebook advertising
Aaron Bowman, Realtor, Mazz Real Estate
Facebook advertising can be used to reach your market, buyers and sellers. Facebook makes this simple and affordable. You can use videos to discuss many topics and places of interest around town. You can also post non-real estate-related content to your Facebook business page. This is a great way to attract new clients.
15. Get out there and network
Allison Bethell, Real Estate Investing Analyst & Writer, FitSmallBusiness
You will meet more potential clients the more you meet people. Every person you meet should be aware that you are a real estate agent. You should have business cards and a "elevator pitch," which will detail your brokerage, experience, and expertise. Participate in industry and community events. Join investing groups or other organizations that interest you. Cross-promote each other and network with other business owners. You will get to know your community better if you are active in it. Residents will consider you an expert, and they will trust your ability to sell their homes.
16. Place a sign in your yard
Contessa Korkern, founder, BeeConnectedNow
If you live in an area that permits yard signs, an agent can place one of their real estate signs in their yard. Attach a rider that states "I'm an Agent." Have questions? Attach the box for open houses flyers to your mailbox. Make it smaller and more private by attaching a pad with a pen and a pad so that neighbors can contact you immediately they see the sign. Every day, people walk past your house. Marketing can be done by offering help to someone without strings attached. People don't like the push but will always appreciate it if you give them a helping hand.
17. Build Your Brand Around the Customer
Craig Martin, Managing Director, J.D. Power
It can be difficult for customers to distinguish between the many agents on the market. It is important to be able communicate with customers and understand their needs. You need to understand the needs of your customers before you can do business. A consumer will choose to work with a professional who can assist them in their real estate needs. If you are dealing with a first-time buyer for example, outline the steps. Set expectations and communicate when the customer wants to communicate. This will help build trust and credibility.
18. To meet potential clients, give seminars and workshops
Karen Stone, Licensed Real Estate Broker Halstead
To meet potential buyers and renters, you can hold workshops and seminars for sellers, buyers, and renters. You can also travel to schools to give seminars on renting. You can make a few deals per year, and you have the chance to invest long-term as many renters buy their homes after their rent ends.
19. Farming Method: Real Estate Clients
Claire Bisignano Chesnoff, Realtor & Broker, Claire Properties
Farming is the process of mapping out a particular area or neighborhood and calculating its marketability. The National Association of Home Builders states that the average homeowner will move once every 13 years. However, younger homebuyers are more likely to move less frequently. You can then use the data from the Realtors Property Platform and the specific properties to get in touch with homeowners in your area. While marketing pieces like postcards can be very valuable, the best reward is to build relationships with neighbors by visiting their homes and meeting them on their streets.
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Lindsay Levin, Realtor, Berkshire Hathaway HomeServices Georgia Properties
Hosting client events is a great way to meet potential clients and network. It could be a shredding event where clients and their neighbors can come and shred documents. The bouncy house could also be used by children. This would be a wonderful opportunity to build relationships with people and offer value.
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Amanda Jarrell, Marketing Director, Paradym
To reach potential clients, it is important to maintain a consistent and relevant presence on social media. For some, it can be difficult to stay consistent in social media engagement and posting. Automation can simplify repetitive tasks and allow you to build a relationship with clients. Automating everything can be helpful, from listing a property site to following up on inquiries via email or text message.
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Dave Lawrence, Head Growth at Follow Up Boss
Real estate is full of pressure to be a "shark", "tiger" or some other ferocious animal metaphor in order to make as much money as possible. We don't believe it. Follow Up Boss has seen our clients rise to #1 in their markets by being authentic. We have witnessed them send relevant emails and host local charity events. These are not the only ways to get more clients. These methods are effective because they reflect the values and behavior of the team leader. Consider what makes you an agent unique and then select the marketing tools that best match these characteristics.
23. Keep in touch with your former clients
Referring to former clients is a great way to get recommendations. Vegas One Realty recommends that you send them emails periodically to check on their progress and to maintain your relationship. You'll be their first choice when they need to sell or buy a property, or if they ask for recommendations.
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You can let people know you are selling real estate by handing them your business cards. Homeside advises that you don't wait to see if business comes to you. Get proactive and get out of your comfort zone. Although it may seem awkward at first to hand out business cards to strangers, you will see the benefits if you are consistent. You should aim to hand out five business cards per day, wherever you are.
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Emile L'Eplattenier, Real Estate Sales & Marketing Analyst, FitSmallBusiness
Reddit, City Data, and StreetEasy are all good places to find advice for home buyers and sellers. If you have the knowledge and ability to solve their problems, check out these forums. These forums can be a great way to expand your network and get more people interested in your services.
The Bottom Line
Every business's lifeblood is its customers. Real estate investors should never run out potential clients, no matter how fast your listings sell. This is a key factor in real estate investor success. Real estate investors must know how to generate enough leads. These expert tips can help you find clients in real estate if you are having trouble finding prospects.
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