Your connection to your customer's life is product information. Seize these trends

on

 


Consumer trends are reflected in the new features of product management. Your competitiveness is at risk if you don't manage your product information more effectively and keep pace with your customers' lives.

Product information management (PIM), is connected to all you do in your business. It collects all the important information and makes it accessible to potential customers through different sales channels. It's easy to see why solutions are constantly evolving. Based on customer needs, new functionalities are created.

A management system that is already in place will no longer be effective. To maintain your competitiveness, it is essential to keep up with the pace of development. These four global trends can be used right now.


  1. Third parties are welcome
    Today, we are keen to allow third parties to edit product information directly within the management system. We will always have the latest product information by including suppliers, marketing agencies, and internal parties.

    This will make the content process more efficient and customers will have more product information at their disposal. It is much easier for the person responsible for the product to accept and check the changes made when different parties can edit the information. Editing and changing information are then automatically added to the product information.

  2. Include videos in product information
    Video is having a greater impact on purchasing decisions. Research shows that people watch more videos and that B2B buyer behavior follows consumer trends.

    Moving pictures can be used to tell a customer a story about the product. There are new services that automate the process and incorporate video content as part of product information. Videos should not be considered as a separate content, but as part of the package that is being offered to customers at any time and anywhere.

  3. Send your product information to the world markets
    Globally, different marketplaces are growing in popularity at an alarming rate. Amazon is the most well-known, and continues to grow in popularity. Local actors see the rumours of Amazon's arrival in Finland as a huge bogeyman.

    This can be addressed by PIM systems with new connectors that work in different markets. These connectors transform existing product information into the right form to allow it to be automatically transferred for use by the giant mentioned above. Your products can now be sold smoothly and more widely than ever before. Your company is eligible to sell on the global market.

  4. Your customers' purchasing decisions will be influenced
    There is more data than ever before. It is up to us to use it properly. We can get to know our customers' decision-making processes and consumption patterns in the best case scenario.

    We can target customers with the right products when we understand them. It is not necessary to recommend products that have been bought. For example, accessories that are related to the product purchased should be highlighted. Personalised marketing can only be successful if all product information and attributes are correct.

It is dangerous to assume that everything will be in order after the deployment of a new product information management system. Customers are constantly requesting more.

System functionalities are also on the rise, along with consumer trends. Your company's future competitiveness will be assured by embracing new solutions. Your customers will appreciate products with stories. You can become a part of the lives and daily activities of your customers this way.

https://www.connectpos.com/glossary/second-screen/

https://www.connectpos.com/glossary/stock-transfer/

https://www.connectpos.com/glossary/stocktake/


Comments

Post a Comment