Going digital is often a low priority for small independent retailers that have less than 10 employees. However, in today's constantly-connected world, businesses who fail to take steps to increase their digital footprint are missing out on great opportunities to grow and compete. It can be daunting to go digital. Our recent survey found that 71% of respondents say they are limited by time and financial resources to improve their online presence. Businesses that know how to approach their online programs will be more successful and competitive. It doesn't have to be overwhelming. There are simple steps small business owners can take today to get started.

Here are the top digital tips and tricks to help small businesses go digital quickly and affordably.

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Start with your website

Although it sounds easy, don't forget your website. It should be updated bi-weekly to keep it current. Make sure someone in your team takes ownership of the site and makes it a regular task. You can map content to help your audience. What are their problems that you can solve with your content. To keep you on track with your content updates, create a content calendar.

Search is a powerful tool that can be used to your advantage

A website is important, but it is not enough. Only 28 percent of small businesses are satisfied with their Google ranking. Many believe that having more control over search is a key factor in reaching customers. It can also help you track how they found you and which other terms/stores led them to your company. To understand the traffic patterns to your site, get a free Google Analytics account.

Reward loyal customers

To increase repeat business and reward loyal customers, you can integrate a rewards program. This will allow you to compete with larger companies and inspire customers.

Take it social

Maintain your social media platforms, such as Facebook, Twitter, and Instagram. Customers want to interact with brands beyond the ones they are selling to. Social media is a great way for customers to keep in touch and to show their personality. Keep up with them or you will lose the momentum that you created when they first opened.

Make sure to have an app

Many small businesses fail to make their digital presence available on the app store. Many new tools offer out-of-the box solutions that will help you get started. An app allows you to communicate with customers more effectively about special offers, discounts, and other information. You can also track invoices, send them, and conduct business wherever you are.

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Holiday Ecommerce Strategies: Plan ahead

Online business owners need to be thinking about the holiday shopping season, even though sunscreen and sand may not be top of mind at this time of year. For a successful holiday shopping season, it is important to create promotions and programs that increase key metrics for your company. Here are some ecommerce elements you should consider to make holiday sales a success.

More visitors should translate into more site traffic during peak season November and December.
Increase in conversion rate for first-time visitors/buyers This may not seem like holiday promotion, but it can have an impact on holiday shopping.
Order total increases - This is not directly related to holiday promotions. However, consider this: An increase in order totals gives you more revenue to work with during peak holiday season. You can offer deeper discounts on pricing and invest additional revenue in marketing programs.
The gift certificate/card programme focus - giving your customers an incentive to return and use the certificates on your website during holiday shopping gives you a reason for them to create a strong gift card/card program.

We will now turn our attention to the specific actions that need to be taken in order to promote your business. The short list should include:

Marketing/email content: Getting messaging done now allows you to concentrate on the logistics of increasing orders, phone calls and emails during peak season. Mail Chimp, an email marketing program that integrates with your ecommerce solution, makes it easy to create content and schedule delivery for the future.
Planning promotions/discounts calendar Knowing what promotions you will be running at which time of the holiday shopping seasons will help you plan your inventory levels accordingly
Clean up customer data. Bad/incomplete data can make holiday promotions difficult to deliver or even impossible.
Mobile - If you don't use social media or mobile versions of your website, you are losing out on potential revenue. To make holiday promotions more effective, ensure that your social media accounts are connected to your eCommerce platform. Now is the best time to test some promotions on social media and mobile if you have them set up.

Online retail sales continue to grow year-over-year, especially during holidays months. This is why holiday profitability programs and promotions must be planned now. With some effort and thought, these will be easy to implement in November or December.

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