Social Media Marketing Hacks for Last Minute

It's alive. It's alive ...", Dr. Frankenstein exclaims about his Twitter feed. This is a different Dr. Frankenstein. This guy was a dentist. He now owns a chain kitchen equipment stores in the tri-state area. And, just for the sake this post, he has discovered social media marketing.

The good doctor is realizing that Twitter and Facebook, Instagram, Snap, Pinterest, Snap, and Instagram are living organisms that crave sweet, sweet content. Yes, Frankenstein's stores look Halloween-ready in orange and black. He now realizes that Frankenstein's brand's social media presence lacks holiday spirit.

Frankenstein and millions of retailers have a lot at stake. According to research by the National Research Federation (NRF), and Prosper Insights and Analytics, Americans will spend approximately $9.1 trillion on Halloween-related purchases in 2018. This figure is 8.3 percent higher than the $8.4 billion spent last year and represents the highest amount of Halloween-related purchases ever made by American consumers in one year.

Matthew Shay, NRF President and CEO, stated that Americans are more likely to spend than ever on Halloween. Retailers offer a wide range of Halloween costumes, decorations and candy to help customers celebrate with style.

Retailers must complement their Halloween celebrations and installations with strong social media presences in order to get a share of the Halloween dollars. Because social media is instantaneous, Dr. Frankenstein and other like-minded people can create online treats for their customers.

DECORATE SOCIAL MEDIA PROFILES.

A well-designed store is a magnet for shoppers. Shoppers are more likely to stay and shop if they see something interesting.

Your brand's social media marketing profiles should be designed in the same way as your physical world. You can add a touch of Halloween to your brand's social media marketing profiles by changing the color scheme and adding iconic icons such as ghouls (cats), spider webs (or pumpkins) to it. You can always get inspiration from Google Doodles if you have a developer on hand.

SHOW THE SCARY.

Visual content such as images, GIFs, and videos will draw attention quickly and tell your scary story. Retailers can have fun and relax on special occasions, such as Halloween.

Visual posts should draw attention to products but not in a way that is distracting from the excitement and anticipation of shoppers. Here are some quick tips:

• Get wild with visual puns
• Make a GIF campaign for "31 Days of Halloween"
• Fun illustrations can be added to product shots
• Photograph your team in costume
• Incorporate your brand in classic horror movie moments

OFFER UNIQUE DIY IDEAS.

For holiday-themed social media activities, it is a good idea to share with purpose. Do-it-yourselfers, Makers and DIYers are more active during Halloween than ever. Brands have the opportunity to engage with crafty shoppers who are eager to take part in this holiday.

All ages of Halloween lovers are looking for inspiration, tips, and ideas for decorations, costumes and party themes, food/treats, and games. Contribute.

HOST A CONTEST.

Many people are excited about Halloween and will trade their trick for a treat. Make sure contests are short enough to get people to take action, but long enough for them to finish their entries and prepare any additional work, like creating a video.

A contest can be based on food creations, decorations or the spookiest places and things. Every social media campaign must have a connection to your brand, mission, or product. Contest themes and requirements should be relevant.

Here are some contest ideas

• Ask customers to send in photos of your product in a Halloween setting.
• You can stage a sweepstakes. Randomly rewarded for social shares
• Try to challenge your friends with trivia about Halloween
• Organise a virtual costume contest (photo postings).