Increase visitor engagement and drive sales

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Increase visitor engagement and drive sales

Ecommerce store owners want to improve their sales conversion rates. There are many methods to do this. Visitors engagement is a crucial and often overlooked aspect of this process. It is difficult to achieve higher conversion rates without higher engagement from visitors. The conversion process starts with visitor engagement. The more customers interact with a brand the higher the chance of conversion. Web store owners must create multiple opportunities for customers to interact with their products and services in order to increase sales conversion. These are seven strategies that ecommerce retailers can use to get visitors to interact and help them move closer to the bottom of the conversion funnel.

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1. Reduce their fear of purchasing online. "What if my product doesn't fit or work the way I wanted?" This is why it's important to clearly display policies like "Easy no-hassle returns" and "No questions asked for 30 days returns." It may be wise to make holiday season return policies more flexible. For example, "No questions asked, No hassle returns on all purchases up to January 31" might work well.

2 Pay attention to the differences. You may want to be a low-cost leader if you show your prices vs. those of your competition. A seal with a guarantee of lowest price is another option. Let shoppers know if your shipping time is faster than others. These distinctions grab attention and keep customers more engaged.

3 Invest in the WOW Factor. Happy customers translate into repeat sales. Repeat sales translate to higher profits. You can surprise your customers by adding extra methods of contact. This can be done in unexpected birthday messages, with discount coupons. It also works well for welcome messages to new customers. Include a gift as part of your purchase to make customers smile. To increase your brand's viral reach, the wow factor can be a great way to make people smile. Customers who are happy will tell others about their experience and this leads to increased sales.

4) Check out the layout and design of your site. __S.22__ Continue to review the site and make suggestions for improvements. Keep all details of the action, including customer assurance and confidence items, in plain sight. You should check the font size, image resolution, clarity, and placement of elements on the webpage. Is it possible to increase the font size to 12px and get more visitors to your site, thereby increasing engagement and allowing you to sell? Continuous testing is the only way to find out.

5) Speed up conversion. Shoppers want instant gratification. This is why changing the word "Free shipping" from "Fast shipping" to "Fast shipping" can make a bigger impact. Ecommerce stores can engage customers and make it easier to convert by providing faster shipping options and one-click ordering. Customers will continue to interact with brands and be interested in these services long after they place their first order.

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6 - Incorporate live chat. It has been proven repeatedly to increase visitor engagement, and convert more customers. It is an excellent way to close a sale with visitors who are on the verge of signing up for your services. Push notifications are when chat operators initiate contact with customers and ask for their help. Visitors might find this intrusive and decide to leave. Visitors may feel that there is an intrusion on their privacy and decide to leave. However, it is possible to keep live chat open at all times during their visit for any questions.

7 Use social media. Retailers should create a social media strategy to engage customers often. A status update can make a sales day extraordinary by generating virality. There are many ways to increase brand engagement. While you should not ignore tried-and-true methods like those listed above, it is important to be open to new ideas. You will see conversions increase if you are open to new creative ways to keep your visitors engaged and in touch with your brand.

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