How to impress clients when presenting work

 


How to impress clients when presenting work

Designer-client relationships are built on the foundation of a strong presentation. Your ability to present yourself well could make or break your chances of landing your next project. When it comes to presentations, I have seen a lot of assumptions in my work with designers, both creative and account.

Assumption 1. Assumption 1. When I stand up to speak, I will be able to tell you what I have to say."

This can lead to two types of presentation. It is possible to end up writing on slides what you want to say and then reading from slides. This can bore your audience, as well as you, because they are able to read. Or, your spontaneity can become a ramble with no clear beginning or end. You should treat the slides and what you are going to say as complementary but separate tools. Spend as much time as possible on your message and let it guide your slides.

Assumption 2. Focus on the work. On the way to the meeting, we can practice and prepare.

Designers love what they do. There is nothing wrong with this. However, if they become obsessed with it, that can lead to problems. They know the product better than anyone, and they are able to present it to their client in no time. The client isn't there; they haven’t been there. This is their first time seeing your work. It will take more than a "voila" and a "flare" to get them to understand what you have created. You need to think and plan more about how you can get your client to enjoy your work, and how you will handle the situation if they don’t.

Assumption 3. Assumption 3. "Our presentation" is the most important.

Your audience is your best chance to connect with you in the time before and after your presentation. To settle them, use the "before" to do so. Then, use the 'after to get their feedback and help them decide on next steps. This will create a solid start and a well-organized, forward-looking end.

Assumption 4. "No questions, phew!"

This is not always a good thing. Your audience should think. They should be interested in what you have to say, stimulated to think and then to ask questions. They should be interested in your idea, their use of it, and you. If they ask questions, it means that you have agitated their audience and given them something to think about. Isn’t that what you want to do?

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Assumption 5. Assumption 5.

You can take someone you admire and get their autobiography. You can print the article and burn it if your idol says in the first pages that "I woke up one day with this natural gift and it just took it to me to the top with zero effort," If your idol is not able to do so, take note of the hard work, determination, passion, and grit they put in to achieve greatness. Although they may possess some natural talent, it is not enough. With hard work and effort, you can reach a lot more than you could ever imagine.

Assumption 6. Assumption 6.

Fear is actually a useful thing. In prehistoric times, fear taught us to run and fight. This is a problem because we don't have to lose that instinct and it can cause us problems when it comes time for presentations. The anxiety doesn't manifest itself as running or fighting so it can be displayed in other ways such as stage fear. Here are some ways to manage it: It is a sign that something important is about to happen. You should accept it as a warning. You'd be wise to prepare. Practice and prepare. That's the message of fear. When you hear this voice, it is time to listen and then take action.

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