Shipping is an essential part of ecommerce. It's no secret. Customers want to know the shipping costs and when they will get their order. Here are ten tips to help you seal the deal.
1. Customers should not be asked to log in
Customers are always asking questions like "How much shipping costs?" and "How quickly can I get it?". Not allowing them to log in will result in lost sales. The shopping cart page should allow customers to view the shipping cost. For shipping prices that are determined by location, customers should be able to enter their ZIP code to get a quote.
2. All product pages should include shipping information
Shipping questions are often answered on product info pages. Customers often want to know how much shipping costs will be if they add an item to their cart. A link to shipping rates and policies is good, but it is even better to use AJAX or a tabbed perspective to allow customers to see their shipping rates without leaving the product page.
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3. From your shopping cart, link to the shipping page
When customers choose the shipping method in the shopping cart, make sure you provide additional information about each option. The best way to accomplish this is to link to additional information that doesn't cause customers to leave the current page. You can do this by using a pop-up that is not blocked.
4. Don't try to make lots of money shipping
Customers are more likely to be able to find shipping rates for similar products on other sites than they are to pay high shipping costs. Don't try to increase shipping or handling costs in order to make more money.
5. 5.
In order to increase sales revenue and average order value, consider offering $55 shipping for orders below $45.
6. 6.
A map showing estimated UPS and FedEx delivery times for each region can be found on the shipping page. These graphics are frequently provided by shipping companies and can be easily downloaded and placed on a site.
7. Next business day shipping is a standard
Customers expect fast delivery. Even if you ordered 3-5-day shipping, ensure that as many orders as possible are out the door by the next day. Don't wait for orders to arrive. This will increase the likelihood of them not being delivered on time and cause unhappy customers. Express shipping options allow you to ship orders within 24 hours of placing an order.
8. 8. Provide tracking numbers
The order process is a critical moment to build customer relationships. Customers want to know that their order has been received and that they can track the progress of their package to their door. Tracking numbers should be immediately emailed to customers as soon as they are received. If your internal systems allow it, you can make the tracking number a link to the carrier's site, which will pull up the delivery schedule.
9. Don't ignore lost shipments
Shipping any item over the Internet is not without risk. Even though it is not the shop's fault, you should always work with the customer in order to rectify the situation. Don't point fingers. Find the solution. Do it if that means you have to re-ship the order.
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10. Over deliver, under promise
Don't promise anything you can't keep. Avoid unrealistic delivery times by having a shipping cushion. To reduce delivery times, add one, two or three days padding, except for express and overnight options. A cushion is a guarantee that the customer will be happy if they receive their package within five days. They're happy if it arrives before that.
The details of shipping can be as important as the shipping offer itself. You must ensure that you have all the details in place for shipping. This will allow you to delight your customers and provide them with accurate information as well as timely product delivery.
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