You might be reluctant to plan ahead for holiday sales now that summer is finally here in many areas of the country. You must prepare for the holiday season now to make sure your online store is a success during key months. Retailers should plan promotions, such as emails or special offers, and update their online shops to educate and engage customers. Here are some ecommerce elements you should consider to make holiday sales.
1 Keep your website current
- Verify that tracking and coding information are properly installed and functioning.
- Optimize page titles, meta-data.
- To ensure that your logo and visual messaging are correct, you should review them. Online shopping is an experience that requires visuals, so your website should be appealing to the eyes.
- You should have a user-friendly interface that is easy to navigate and has clear, concise navigation. The number of clicks required by a buyer to reach the final buying stage can be reduced.
- You should ensure that your payment gateway is working correctly and that you use a secure provider such as Symantec or PayPal.
- Add a "about us" or "contact us" page.
- New product categories can be created.
- Create promotional codes
- Make engaging videos.
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2 Prepare messaging and set dates
You can plan and schedule messages in advance, so they are ready for distribution via eNewsletter or social media. To schedule and track, you can use affordable tools such as Hootsuite and SproutSocial.
3) Use social media to strategize
Know your target market demographics (age and income, whereabouts, how they use the internet, etc. Communicate in a way they can relate to. It is important to understand the buying motivations of each audience. Gamers tend to post more often online and use a strategic and aggressive tone. Pet owners, on the other hand, are more casual and have a lighter tone and love pictures.
4) Use mobile
A mobile-friendly website can help you reach more people and increase your business' visibility. It is becoming an increasingly important ecommerce platform as the apps market expands. Smartphone users are increasing daily, and this will continue, providing many opportunities for online businesses. According to BI Intelligence in January 2013, nearly 30% of smartphone users purchased using their smartphones. The revenue generated by mobile device purchases in Europe and the U.S. will reach $67.1 billion by 2015.
5) Create paid search campaigns
Spend around the holidays if you have an advertising budget. Consider researching keywords and hiring an SEO company to start work in the fall. Three months is recommended for organic SEO campaigns. This will allow you to see the results. These are the key dates for online holiday shopping in 2013. These are:
- Black Friday--Friday November 29th
- Cyber Monday--Monday December 2nd.
- Free Shipping Day--Mid December
- After Christmas Sales - The day after Christmas and the weeks that follow.
According to comScore (a provider of digital metrics), $42.3 billion was spent online between November and December 2012. This is a 14 percent increase from 2011. Online retail continues to grow year-over-year, especially during holidays. Planning your holiday profitability program should begin now.
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