Five Retail Display Solutions to Increase Shelf Esteem
Did you ever go to a store to purchase one item only to leave with a whole bunch of items you didn't intend to buy? All of us have. Usually, more than once. This is because the store you were in has a solid retail merchandising strategy, which goes beyond products on shelves. These are proven retail display strategies that can be implemented in your store.
1. 1. Think Vertical
There are two options for displaying product, horizontally or vertically. Vertical displays are best if you want your customers to be able to see more of your product range. Imagine that you have a fixture measuring 4 feet with five shelves. Five products are displayed on the five shelves. A horizontal display will allow you to limit the number of products a buyer sees as she looks at a shelf. She will only be able to see the product she is looking at if she looks only at the shelf below.
Vertical merchandising encourages customers to view your entire product line, no matter which shelf they are on. Vertical Merchandising is eye-level.
2. 2.
Color is a natural attraction. If you have the opportunity to make an impact by displaying products by color, then do so. Vertical Merchandising is a way to expose your entire color range to shoppers at all eye levels. Consider sweaters being folded vertically onto shelves. Color Ribboning is vertical use of color. It's better than Color Blocking which uses horizontally. When merchandising garments using color on apparel fixtures such as hang rods and rounders, Color Blocking is a good option.
3. Small Sizes on the Left, Large Sizes on The Right
You can make more money if you sell the same item in different sizes. The larger size is usually more expensive than the smaller. This means you will make more profit. If you have multiple sizes of the exact same product, place the smaller size on the left and the larger on the right. This works because most people are right-handed and will reach for the product closest to their right hand rather than reach across their bodies for the smaller size. Selling a generic version of an item will make you even more. This is how it looks: Place the smaller size to the left, and the larger one in the middle. The generic item can be placed on the right. Retail display solutions are often a result of human behavior.
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4. 4.
Each fixture has a "Hot Spot Cross", which is the area that sells best. Most shoppers will stop at the middle of a display to see the hot spot, which silently highlights important merchandise.
Draw an imaginary cross through the center of any fixture to locate its hot spot. Imagine a 12' gondola with 4' at its center. There's a hot point in the middle of the 12' and hot spots in each of the 4' sections.
Keep in mind this: "Hot Spot, One to the Right" Because most shoppers reach for products with their right hands, the area just to the right is a hot spot. This space can be used to showcase new products or to boost product that is suffering from low sales. These are simple retail displays that work.
5. Visual Curve
Visual Curve Merchandising uses slanted shelves to increase the customer’s "strike area", which is the amount of product that the customer can see in one glance.
Consider the product that is just sitting on flat shelves collecting dust on your sales floor. You might also see the beautiful garments that get lost when they are hung on long rods. You can try a different slant. Call your favorite fixture company to get inexpensive plastic fencing to hold your product in place as you tilt your shelves. Also, you can use waterfall brackets to highlight apparel items that you don't want customers to miss.
Make it Happen
Visual merchandising is not something that can be done by anyone. The store manager or owner of the store must ensure that those who set up displays are knowledgeable. This requires trial and error, training, as well as follow-up.
We can help you make store improvements, but we don't know where to begin. Send us an email at info@kizerandbender.com. Send us photos of your visual merchandise challenges, and we'll send you ideas.
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