The rapid development of digital commerce is continuing at an alarming pace. International Data Corp. (IDC), predicts that revenue from digital commerce applications will increase at 18.8 percent to $4.1 billion by 2017. Ecommerce has improved to offer more options and better services, which leads to higher sales. Here are five ecommerce trends that will be popular in 2014.
Fast and free shipping
It is mandatory to offer faster or free shipping options in 2014. Small businesses who cannot afford fast and free shipping should consider creative options such as adding a note or offering a discount for future purchases.
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SEO & Content Marketing
Recent research shows that 82% of marketers intend to increase their content marketing budgets in 2014. A company's main way to build trust and authority with customers is through content marketing. A great SEO strategy is to create useful content for customers. To engage their customers, small businesses can offer unique, practical, and entertaining information, such as industry tips and fun facts, and links to charities. Experts recommend that retailers abandon old SEO techniques like keyword usage and keyword densities and instead opt for the most recent content forms, such as blog posts or videos.
Tablets & mobile phones
Black Friday 2013 saw almost 40% of online purchases being made via mobile devices. As more people have the freedom to shop online from wherever and whenever they want, this trend will only continue. Small businesses must ensure that their websites are compatible with any mobile device.
Guided discovery
Online businesses will offer shoppers more convenience in 2014. They will provide the right mix for guided discovery and targeted welcome suggestions to help them make purchase decisions.
Shoppers want to click fewer times. Therefore, they need to be given the right options. Guided discovery is a method of helping shoppers make useful discoveries. Online businesses will offer shoppers more convenience in 2014. They will provide the right mix for guided discovery, which can help them make purchase decisions. This trend can be adopted by small businesses, who can look at their user data and provide relevant recommendations.
Personalization and customization
The trend for customers to design, personalize and modify their products will continue in 2014. 3D printing technology will be used by more businesses to facilitate and accelerate this customization.
These are just five of many ecommerce trends online retailers should be aware of in 2014. It is also important to build a strong brand. A strong brand can be built by offering great products and services, communicating your mission through multiple channels and aligning yourself with influencers who will discuss your brands. Your business will grow if you offer great products and provide a positive and enjoyable shopping experience.
See also:
https://www.connectpos.com/pos-review-connectpos-vs-magestore-pos/
https://www.connectpos.com/5-pos-systems-support-offline-mode/
https://www.connectpos.com/pos-review-connectpos-vs-vend-pos/
https://www.connectpos.com/pos-review-connectpos-vs-lightspeed-retail-pos/
https://www.connectpos.com/pos-review-connectpos-vs-shopkeep-pos/
https://www.connectpos.com/6-must-have-pos-integrations/
https://www.connectpos.com/top-payment-gateways-for-pos/
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