Ecommerce sites should have navigation menus. Navigation must be easy to use for customers in order to make a positive contribution to the enterprise. It is possible to make the menu usable by dividing it into sub-level and top-level categories. This allows customers to find what they need quickly and easily in as little time as possible. The technology used to create the menu system is another important consideration. It must be accessible to as many people as possible.

The Mega Menu is the focus of this article. It was introduced by Amazon.com in 2006 as a way to save its tabbed structure due to the large number of products it offers. The Mega Menu has been a standard design feature for ecommerce businesses of all sizes. The Mega Menu is an example of a CSS-driven system that can be used to make it more accessible for users. This could be with JavaScript or not. Not all Mega Menus are the same.

Mega Menus made right

A good Mega Menu design is made up of multi-dimensional panels that are divided into logical groups with navigation options. Each group is linked by headings that allow the user to understand the unit's composition. The Home & Harvest top-level menu item is broken into logical subcategories, such as Patio & Garden and Home Improvement. There are additional refinement options within each subcategory that take into account customer search habits, product usage, and store offerings.

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Mega Menus gone wrong

A Mega Menu is not enough. If implemented poorly, it can cause more harm than good. Take the following example.

Best Practices in Ecommerce Navigation

Users will find it difficult to find the Mega Menu they want because of its layout. Instead of arranging links under logically-grouped headings, the links are scattered across the page alphabetically from top to bottom. This may not be obvious to most users at first glance. They must first scan each link before they can navigate. It would be more sensible to place links under headings that relate to different topics, such as "Business Resources", "Consumer Resources", "Government Resources", etc. It would allow users to quickly find the right group of links and navigate to the section they are looking for. This segmentation is essential in order to determine if a link called "Jobs and Education", directs users to a section that targets government, business, or consumers. This leads to a guessing game which can lead to unhappy site visitors and decreases usability.

Considerations technical

Mega Menu systems can be complicated. Be aware of technical obstacles. To function, many Mega Menu solutions need jQuery. This is a good solution, but it limits the number of people who can use the navigation. Only visitors with JavaScript enabled in their browsers will be able to do this. Only a few Internet users have JavaScript disabled in their browsers. If you have the option, it is better to design the menu keeping all users in mind. Alternative options include a CSS-driven approach that does not require special requirements from the end users.

Mega Menus can improve the usability and accessibility of a website's navigation. However, this only applies if the menu is designed and planned in a logical way and does not restrict visitors from its operation. Make sure you plan your website's design and technology before any pen touches the screen. This will ensure that you get the most out of its navigational structure. Poor design is not an option, Mega Menu or no.

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