Consolidating our Commerce Branding

Continue to implement our commerce vision to provide customers of all sizes with Adobe Commerce

Digital commerce has become the most important channel to drive business growth in the last 12 months. Business buyers and consumers are turning to digital experiences more than ever before. It has become more urgent to use technology to empower and connect merchants.

We are approaching the three-year anniversary Adobe's purchase of Magento Commerce. We have made great progress in our product roadmap, leveraging Adobe’s immense scale to better serve customers from all industries. The next step in our integration is to unite our two brands under the same commerce umbrella. This will be achieved by integrating our sales and marketing teams and aligning our partner experience efforts.

We are now consolidating the brand identity of the Magento Commerce and Adobe Commerce Cloud licensed commerce products to one Adobe Commerce brand. Support and branding for Magento Open Source remain the same. Adobe continues to support Magento Association and its charter to empower the global Magento community to learn, share and collaborate on commerce problems.

We align our market focus and product priorities to help customers in all aspects of their Magento Commerce journey. We are delivering multi-channel commerce that is deeply integrated with best in class experience and marketing capabilities. This will allow customers to have highly differentiated transactable touchpoints across all industries. Merchants benefit from our investments in flexibility and scale, security and intelligence. These include established brands, high-growth startups, established companies, B2B businesses expanding into new markets, adding direct-to consumers business models, and companies that are looking for a holistic solution to multi-brand, multi–geography implementations.

In today's digital-only world, it is crucial to empower our global community, merchants, partners and developers to work together on, contribute to and expand our core capabilities. It's a great time to be a part of the expanded Adobe digital experience ecosystem. I would like to thank the global community of developers and partners for continuing to support us in delivering more value to customers from all industries.

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