Online stores are not the only ones that experience seasonal summer slowdowns. You can combat this by determining what marketing or promotional plans you have now that can be tweaked or accelerated to increase or maintain summertime revenue. You should be able to quickly address the majority of these items using your current ecommerce platform without having to code. Consider the following items:
- Campaigns that pay per click __S.6__
- Email marketing. __S.8__
- Orders abandoned. Encourage customers to return to your site to place orders.
- Design Updates. Make your homepage more attractive with new graphics.
- Content. Make new blog posts that link to your site.
Orders abandoned
These orders (or non-orders) are when a visitor places an item in their cart but doesn't complete it for some reason. The average online shopping cart abandonment rate, according to Baymard Institute (an independent web usability firm), is 67.91%. Google Analytics can give you a good idea of your site's abandon/bounce rates so that you can gauge the success of any campaigns you might create.
Now it is time to take those orders that were lost. Pinnacle Cart's eCommerce platform uses Drift Marketing to pull in these orders. Drift Marketing is a feature that allows the platform to automatically send an email at a frequency set by the cart administrator to all customers who have placed an order but not completed the purchase process. The email can be customized and includes a coupon code that will entice customers to place their order again. This email also contains a link that shoppers can click to return to their order page. It includes all products they have placed in their cart. It's a great idea! These customers can be a key to increasing or maintaining sales this summer.
See our products:
- Magento 2 point of sale
- Shopify pos integration
- Bigcommerce pos app
- Woocommerce POS
- Netsuite POS
- Commercetools POS
Images
Another avenue is to think about making design changes to increase revenue. A clickable image on your home page slider can help you highlight seasonal products, high-end items, or new products. A small change in the design of the homepage can capture site visitors and help them to buy. Also, you should consider whether it is time to completely redesign your site. A new design, along with any other changes to the site, is the best option if your site experiences a surge in holiday traffic. Your competitor is likely to have changed at least some of the site's design in the past 18-24 months.
Blog posts and social media
You shouldn't take your blog or social media accounts off-limits this summer. Keep your website visitors informed by taking steps to post new and relevant information. Your website content should not be taken on vacation by search engine rankings. You can prevent this seasonal slowdown by taking proactive measures now. This will ensure that your website content flows smoothly during summer months.
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