Affiliate marketing: An important part of promoting your business

Affiliate marketing allows you to expand your sales reach by using avenues that don't usually require upfront costs. Affiliate marketing typically only requires payment to affiliates when certain criteria are met. For example, a fee per sale or lead that they bring to your site. For traditional advertising methods such as pay per click, Google AdWords, and direct mail pieces, payment must be made upfront. Affiliate marketing is a great way to expand your marketing strategy to reach new customers for independent retailers.

Track affiliates

Although affiliate marketing may seem complicated, it's not. Affiliate marketing is, at its most basic level, simply having other websites drive traffic to your online shop. It is essential to have an ecommerce platform that integrates with affiliate tracking. Using an affiliate tracking program like iDev Affiliate or Post Affiliate Pro 4, as well as your online store allows you to track and pay potential customers.

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Find out what affiliate requirements you need

There are different advertising methods that will work depending on the industry. However, affiliate marketing is always a good option. You, the merchant, can decide what offers you wish to offer your affiliates. You might reward them for sending traffic to your site and visitors, if you know that you can convert site visitors to customers. Others place a second requirement on affiliates. They must not only send visitors and traffic to their site but also complete a transaction. The best method for certain online retailers will depend on several factors, such as industry and ability to convert visitors.

You can fine-tune your campaign

Affiliate marketing, like all forms of advertising, will need to be refined over time. It is essential to establish a baseline, and then measure data against it, for every type of campaign. An online retailer should know the conversion rate of their site. If you don't know your site conversion rate, it is important to find out as soon as you can. You can compare the conversion rate of affiliate traffic to that of non-affiliate traffic and adjust accordingly to get the desired results for your affiliates. Marketing an online store is not something that can be done by itself. Affiliate marketing is an option that you should include in your marketing mix. Click to read more about this marketing strategy.

Michael Auger, chairman of the Board and chief strategy officer at Pinnacle Cart is an ecommerce and hosted shopping cart software that allows you to manage, market and create your business. For more information, please visit Pinnacle Cart.com.

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