6 assumptions designers make about client relationships

How we think, feel, and act is governed by our assumptions. They are often hidden from our view, and most of the time they are. We often support their validity at first glance. Because they provide stability. They can also be the foundations of our weaknesses.

These are some examples. You may recognize any of these. If so, you might want to ask the following questions: What would happen if that were true? How would this make a difference? What is the smallest thing I can do to make a difference?

* Clients don't understand what we do. It is not what we want. It will lose its magic if it is easily understood. We create a trademark process to keep things secret. This assumption allows us to understand our clients as long as it is accepted. Both of us can coexist, finding our common interests, sometimes frustrating, and sometimes fascinating.

* We are in a short-term industry. Pitch, win/lose pitch pitch win/lose. Clients can be here today and move tomorrow. Staff are available today and will be gone tomorrow. This is a fact. As clients are likely to leave, we invest in relationships that go beyond the pitch stage. We also invest in our people cautiously, as we know that they will soon leave. We keep our options open for new relationships and avoid specialization to protect ourselves from missing an opportunity.

* A relationship only exists when we work together. We invest a lot in our clients when there is an agreement to collaborate. We keep in touch with our clients, asking them if there are any projects. We need to continue looking for work, and they won't be interested in hearing from us if there isn't a project. If they don't require us, they have other tasks.

* We don’t have the time or resources to follow our recommendations. Our business is not treated like our clients. This is why we do it. We are too busy pitching or doing work for clients. "Innovation", Segmentation, Differentiation; all these are important but we don't have the time or resources to do them ourselves. We cannot afford to turn our backs on work and focus on ourselves.

* While we understand the business of our clients, we don't know enough to fully grasp the world of our individual clients. We are too busy.

* We know what my client wants and can deliver it. My client is the one who holds the balance of power in this relationship. They pay us for our creativity, and we provide it. We would have to challenge them about their business. This feels wrong. Instead of approaching our clients to have a conversation, we wait for them to approach us. They will know when they require us.

https://www.connectpos.com/why-retailers-embrace-pwa/

https://www.connectpos.com/2021-omnichannel-trends-you-cannot-miss/

https://www.connectpos.com/pos-loyalty-programs-in-o2o-model/

https://www.connectpos.com/what-is-order-fulfillment-in-pos/

https://www.connectpos.com/what-is-inventory-management-in-retail/

https://www.connectpos.com/loyalty-programs-in-online-shopping/

How to keep great creative ideas in your possession

Creativity is the heart of all we do in this marketplace. It can make the difference between success and failure for your business. For growth and success, it is essential to find the right creative people that fit into your company.

Creative staff should have unique transferable skills. They are great problem solvers, communicators and lateral thinkers, as well as the most creative of all staff.

Businesses could lose these workers if more students abandon creative subjects to study science, technology engineering, and maths (STEM). This is due to the unpredictable nature of creative job opportunities that are less vocational.

Here are some ways to attract and retain the most talented creative minds to your company.

• Be proactive Apps for head hunting can be very useful. These apps allow you to identify the top talent before you advertise a job. You can get to know someone through their online presence, and see their portfolio before inviting them to meet you. Many of our current team members do a lot of creative work beyond their 9-5 job. We have illustrators and photographers who are involved in many things, most of which can be found online. When we are on a recruitment drive, this kind of work is sure to attract our attention! We are currently looking for talent for our Nottingham and Manchester studios.

• Take the time to do your research! Be thorough! Invite applicants to your agency for a half-day to meet the team and get to know your business. A half-day interview will tell you more about someone than a long interview. Equator is committed to finding the right person for the job we are trying to do. We are proud to be an award-winning agency and we want to attract the best talent. It is important to make sure that both sides are happy.

• Competitively! Your company must be competitive! Creative design applicants are difficult to find. If your company promotes a positive work environment where all contributions are appreciated, applicants will feel more comfortable and be valued. It is important to remember that motivation does not depend on the salary. A fair and valued work environment is crucial for attracting and keeping great employees. Our staff is extremely valued. Without them, we wouldn't be able to produce the quality work that we do.

• Transparency is key! Be transparent! You may want to bring someone along to the first meeting with the applicant. They can talk about the business and their experiences from the perspective of an employee, and not the management. This could be done if you bring someone in for half-day.

• Create a culture! If you want your staff and recruits to thrive, make sure that your company is fun and fair. Fun and relaxed approaches are key to creativity. This can be done in small groups, on company days, or simply as a general approach. This will be a lasting impression that could make the difference between accepting or declining a job. It might be a trip to familiarize yourself with a European city, or even a band playing in one of our studios. We also aim to have some fun stuff, such as brewing our own beer, or having a shared breakfast.

These tools can help you keep your business at the top of its game, successful and growing. You can improve your offerings and stay one or two steps ahead of your competitors by hiring the right creative talent.