The usage of additional domains can help an ecommerce company expand its reach. We asked Andrew Hazen to describe how this can work. Hazen is a internet marketing pioneer and the founder and CEO of Prime Visibility, a Long Island, New York-based online marketing company that specializes in search engine optimisation, pay per click advertising management, and return on investment analysis. He has recently launched Internetideas.net, a portal for Internet-based businesses.
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PeC: Why should merchants consider buying extra domains?
Hazen: there are lots of reasons. By having additional domains that are optimized, you have the advantage of having more property on the search engine results page. Another reason may be the domain name selected originally might not be search engine friendly. If a URL does not actually say much about your organization and is not rank well on the search engines, obtaining an extra domain name is a way to achieve that visibility.
PeC: With the purchase of another domain name, should merchants build another website, or just point to an existing website?
Hazen: They ought to actually build an additional website. You wouldn't want a duplicate of articles, because that is not a great thing within the search engines. You would build another website to have additional property, so to speak. A simple redirect will not get it to rank organically.
PeC: Can you advocate that ecommerce merchants purchase domains in various languages?
Hazen: That would be great if there is enough search volume to get it and it may bear that which we call typed in visitors with domains, which is when someone goes directly to a browser and directly types in the URL [since the title is extremely intuitive]. Consequently, if it had been something which may get direct typed in traffic, I would strongly suggest getting the key word URL in another language.
PeC: Should U.S. merchants think about a foreign domain though the website itself is in English?
Hazen: Yes, based on the goal or nation and what language is spoken by the people there. It's a excellent optimization technique in which you take a website and you have Español or something suggesting that in the event you click on a button or a flag on the website, it converts to the Spanish language, but that would be something that ought to be accomplished through trial and error.
PeC: How can a merchant determine the value of a domain name?
Hazen: I look at it as the three C's, almost like researching a diamond quality. First, there's"characters." How many characters are there, realizing that the fewer the better for branding and memory purposes? Then there is"commerce." Does the name sound commerce-enabled? The third "C" is ".com." The . Com is the mostly desired URL. When it comes to assessing the price, I believe you can find a fantastic domain in the $500 range if it has already been taken. I can clearly encourage spending $2,000 or $3,000 if the domain name is the subject matter. Ask the individual that owns the URL just how much traffic does it now get. Does this have any rankings? Those are a few of the numerous factors that determine what the price should be.
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PeC: Can you advise merchants to purchase other top level domains, such as .net, .biz, and .org?
Hazen: That would depend on how aggressive and how ferocious the industry is. For instance, my company got Usedautomotiveparts.com for just under $1,000, and we could purchase the .net and a .org version for $59 each. Therefore, in the grand scheme of things, what is another $60 to take away that property? I bought . Internet, .org and .info because I am spending money on building this new. It can stop somebody else from purchasing up your property and then riding the coattails of your advertising efforts. It is almost like an insurance policy, if you will.
PeC: You have recently established another website named Internetideas.net to assist merchants and ecommerce entrepreneurs understand domains better. Please tell us a little bit about it.
Hazen: Being busy in the domainers community, I see people with portfolios of 75,000 domains or 100,000 domains, and they're charging ridiculous sums. So, I launched Internetideas.net. Besides supplying the domain names, I am also offering ideas to the companies. Basically, I am trying to bridge the gap in Internetideas.net by providing premium .coms at reasonable prices with a business idea also.
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