In this edition of"eCommerce Know-How," I will provide three basic hints for enhancing the quality of your store's product photography. First, we will look at lighting. Next, I will encourage you to invest in a fantastic camera with large pixels, and finally, we will look briefly in the composition.
Product Photography Disclaimer
I need to begin by saying that this Ecommerce Know-How isn't for everybody. If your shop is profitable enough to pay for a professional photographer who will take fantastic images, do not try this yourself. As helpful as the hints are that I am recommending, they can't replace an artisan. Needless to say, in case you've got a rather small ecommerce performance, taking your product pictures can be a massive cost savings, and its fun.
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Tip No. 1: Use Soft Light for Better Product Photographs
I read in a textbook years ago that the aim of product lighting would be to emulate sun on a cloudy day. Bright direct lighting casts very dark and different shadows which draw the attention and detract from the product that you're attempting to sell. But softer light, like on an overcast day, produces gentle shadows and helps to make better looking pictures.
As you will no doubt remember from your high school science courses, light travels in waves. In direct light, the waves of electromagnetic radiation are all lined up, traveling together in a straight line such as a military of photons marching in step. Meanwhile, diffused or gentle light includes scattered waves traveling in many different directions like a crowd milling about a few large train station.
To find soft light, consider utilizing pre-assembled lights using an attachable diffuser; or, for smaller products, a tabletop light box. If you truly want to save money, get a fundamental work light from a hardware store and cover it with wax paper.
Tip No. 2: Use a Excellent Quality DSLR and Get Bigger Pixels
The camera you opt to take your product photos things. And it's a lot to do with pixels.
The expression pixel generally refers to the tiniest image-forming unit onto a monitor or video screen. And we often discuss digital photographic resolution concerning the amount of pixels an image contains. A 10-megapixel camera, as an instance, produces photographs that have 10 million pixels. However, pixel can also be utilized to describe the particular bookmarking websites on an electronic image sensor, that's the core of every modern camera.
Image sensors are complex digital semiconductors--including both charge-coupled devices (CCDs) and complementary metal-oxide semiconductor sensors (CMOS)--which collect photons (light energy) and change it into electronic data. The more photons that a single pixel can accumulate and hold, the more accessible data on your finished picture.
Consider the procedure this way: Photons in the kind of light waves enter a camera lens and are focused onto the image sensor. Passing through a protective layer of glass along with a Bayer color filter array, the very small photons collect in the sensor's pixels such as rain collects in a bucket left out during a downpour. The bigger the bucket, the rain it collects.
Image sensors with very little pixels--such as those in a normal mobile phone cameratake relatively poor pictures, while image sensors with big pixels shoot relatively great images. How many megapixels a camera has does not matter. You can take a 10-megapixel camera with 2.2 micron-by-2.2 micron pixels. When compared to a human hair is about 100 microns wide, which means you could fit nearly 50 of those pixels on the cross section of a single hair.
While there are a few exceptions, larger pixels are often better for taking your product images, and electronic single-lens reflexes (DSLRs) have some of the biggest pixels of all sorts of camera available. DSLRs are the cameras that professionals use, and user models start at about $499.
Tip No. 3: Compose Your Product Images
Now that you have a nicely lit product and you're all set to take a picture with your DSLR and its large fat pixels, you need to think about the composition. Product photos don't need to be directly on shots. Instead look at the rule of thirds and the golden section rule.
The rule of thirds admits the human eye naturally settles on a place about two-thirds of the way up from the base of a photograph. So once you take your product images or when you harvest them using a photo editing tool such as PhotoShop, you need to put the main part of the picture at about that two-thirds mark. Follow this rule and clients will concentrate on what's most important in the picture.
The golden section rule is also concerned with how people view objects. This principle recognizes that certain sections within an image obviously draw the eye's attention. This golden section is frequently the consequence of an object or scene's shape. By way of instance, diagonal lines may draw a shoppers eyes from left to right. Compose your product pictures so that a product's gold section is the central focus.
See also:
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